TradeDoubler Appoints New President and CEO

William Cooper previously held a number of roles within senior
management since joining the company at the beginning of 2000 when he
assisted in the setting up of the UK organization.  William has
previously been Managing Director of the UK organization, Chief
Marketing Officer, and most recently Chief Operating Officer of
TradeDoubler Group.  He has been on the Group Management Board since
2002.

William succeeds Martin Henricson, who leaves the company from an
operational capacity but remains on the Board of Directors.

Commenting on his appointment William Cooper said, "I am delighted to
have this opportunity to take TradeDoubler forward over the coming
years.  I believe with the knowledge and expertise we have throughout
the organization, and in particular within the Group Management
Board, we have a very exciting and strong future ahead of us as an
independent listed company.  We have an unrivalled pan European
footprint and a market leading position in many of our products and
services throughout the 18 European countries in which we operate.  I
hope that over time we can expand both our geographic footprint and
our products and services in order to meet the requirements of our
advertisers and publishers".

Kjell Duveblad, Chairman of the Board, said, "We are pleased to
announce this appointment. William has a deep knowledge of the
company having joined it soon after its launch. We have a number of
challenges and opportunities in front of us and his experience will
be invaluable as we continue to expand the business over the coming
years".

For further information, please contact:

Kjell Duveblad, Chairman of the Board
+46 (0)703 33 54 20

William Cooper, CEO
+44 207798 5804
+44 (771) 858 64 02


About TradeDoubler
TradeDoubler is a Pan-European digital marketing company offering a
range of performance-based marketing solutions. TradeDoubler's
products and services provide companies with the tools and expertise
to drive results online whether they are looking to generate sales or
drive brand awareness. Headquartered in Sweden, the company boasts a
unique European reach with local offices in 15 countries across
Europe and a presence in a further three countries. With a breadth of
expertise across multiple industry sectors and a network of more than
100,000 website publishers TradeDoubler helps deliver online results
for over 1,000 advertisers across Europe including a mix of local and
international companies such as Apple Store, Dell, Telia Sonera, eBay
and Kelkoo.
Please visit www.tradedoubler.com for further information.