HONG KONG, March 29, 2007 (PRIME NEWSWIRE) -- Hong Kong based Artificial Life, Inc. (OTCBB:ALIF), a leading provider of award-winning mobile 3G technology, games and applications, today announced the world premiere launch of Poli - the Bear on www.botme.com. The game will also be launched in Germany through reseller channels. 10% of the net income from the sales of the game through Hong Kong operators and www.botme.com will be donated by Artificial Life to World Wide Fund for Nature (WWF) Hong Kong, one of Hong Kong's leading environmental charitable organizations.
Poli - the Bear mobile game educates and exposes the younger generation to polar bears, an endangered species, through the story of Roli, Boli and Moli, three cute polar bear cubs who are captured by greedy hunters. Due to recent discussions over the greenhouse effect on the Polar Bear habitats, Artificial Life, Inc. decided to contribute to the cause by sending an environmental message to the public by releasing the Poli - the Bear mobile game.
"We believe that young people in their teens and twenties will love our Poli - the Bear mobile game. If we do not educate the younger generation about the threats to this endangered species now, soon we might only be able to experience the life of the beautiful polar bears on TV or on our mobile phones," said Eberhard Schoneburg, CEO of Artificial Life, Inc. The game supports most 2.5G, 2.75G and 3G handsets, and is available for download on Artificial Life's M-Commerce Portal www.botme.com as of today. The game will also soon be offered by many operators and resellers throughout the world.
About WWF Hong Kong
Established in 1961, the ultimate goal of World Wide Fund for Nature is to stop and eventually reverse environmental degradation and to build a future where people live in harmony with nature, by:
* Conserving the world's biological diversity * Ensuring that the use of renewable natural resources is sustainable * Promoting the reduction of pollution and wasteful consumption.
WWF has been working in Hong Kong since 1981 to ensure a better environment for the present and future generations through implementing a wide range of focused conservation and environmental education programs in Hong Kong and Mainland China. The WWF's conservation objectives are to conserve Hong Kong and China's biodiversity, improve the quality of the environment while motivating people to act to conserve the natural environment. Education is one of the key tools in pursuing their objectives. Every year their education and awareness programs reach over 120,000 students, teachers and members of the public in Hong Kong.
About Artificial Life, Inc.
Artificial Life, Inc. (OTCBB:ALIF) is a public U.S. corporation headquartered in Hong Kong and a leading global provider of award winning mobile technology, content, games and applications (see also the Company's homepage: www.artificial-life.com, and the product websites www.toonmates.com, www.v-girl.com, www.virtual-boys.com, www.v-penguins.com, www.poli-the-bear.com, and our m-commerce portal, www.botme.com).
"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding Artificial Life, Inc.'s business which are not historical facts are "forward-looking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see the "Risk Factors" described in the Company's Annual Report or Forms 10-K, 10-K(SB) or 10-Q(SB) for the recent fiscal years. All information set forth in this press release is as of March 29, 2007 and Artificial Life, Inc. undertakes no duty to update this information unless required by law.