WEST CHESTER, Pa., April 2, 2007 (PRIME NEWSWIRE) -- Shelli Field has been named Chief Operating Officer for Paragon Research and Consulting, a commercial market research company focused on the pharmaceutical and healthcare industries.
Ms. Field comes to Paragon from TVG Market Research, where she was President. With over 20 years of executive leadership in pharmaceutical and consumer market research, both domestic and international, Shelli will be focusing on advancing the well-established analytical competency of Paragon through advanced customer interfaces.
In her career, Mrs. Field has lead global projects in both pharmaceutical and consumer markets with some of the most successful companies and brands including Pfizer, Astra Merck, Proctor & Gamble, and Kroger.
Paragon is developing a number of novel process and customer integration programs to further improve the commercial value of its research and helping clients make more effective trade-off decisions throughout the lifecycle of an asset. A key component of this effort will be the near-term introduction of Paragon's proprietary Asset Research and Management system. ARM(tm) will help organizations better manage market research interdependencies for an individual brand or product portfolio success.
"Shelli is an essential component of Paragon's capacity to deliver higher value to our clients. Her leadership in client relationships, project management, and commercial decision making will effectively elevate our core competency in market research execution," said Robert Zelnio, President and Founder of Paragon. Zelnio adds, "the end result will be that our clients receive unparalleled research quality with a defined commercial insight to improve performance."
About Paragon Research and Consulting
Paragon is a privately held commercial research and strategic consulting firm dedicated to the pharmaceutical, biotech, and healthcare industries. Paragon was founded by Dr. Robert Zelnio in 1991 and specializes in the most advanced quantitative and qualitative research technologies including conjoint analysis, choice modeling, perceptual mapping, position modeling, forecasting and is also recognized for custom designed modeling using multivariate methods to meet client's unique challenges. Paragon has developed and uses a number of proprietary processes including SimOpt(tm), VOICE(tm), PromoJoint(tm), and TimeSim(tm) to successfully integrate sound analytical techniques into clear strategic recommendations that address critical trade-off decisions and entrepreneurial opportunities. Paragon works with clients on products or product portfolios from Phase I development through post marketing. In addition, Paragon designs and facilitates market research training for clients.