GOLDEN, Colo., April 3, 2007 (PRIME NEWSWIRE) -- HumWare Media Corporation, (Pink Sheets:HMWM) today announced that Lee's Discount Liquor will be deploying HumWare's Digital Signage Network in 10 locations in the State of Nevada including its Strip Liquor Store on the Famous Las Vegas Strip. Lee's Discount Liquor is the largest retail distributor of liquor, beer and wine in the state of Nevada. The network is currently deployed and running in Lee's Discount flagship store on East Sunset Road in Henderson, Nevada a 28,000 square foot store.
HumWare's Digital Signage Network is delivered via the Internet and displayed on television monitors inside the establishments. For advertisers, the network provides affordable local, regional and national advertisements directly at the point of purchase. Ads can be turned on, off or changed remotely and the system offers a combination text or full motion flash ads. HumWare is rolling out the network through licensed exclusive local distributors in the top markets in the U.S. and Canada.
Dynamic Digital Signage Networks are one of the fastest growing advertising mediums in the World. Studies have shown that digital signage drives sales, improves brand recognition, capture 10 times the eye contact of static signage and help boost sales of new and profiled products by 30% to 300%.
"We are extremely excited to be able to expand into this retail vertical channel with essentially the same infra-structure and network architecture we have internally developed for our Bonndoggle Sports Network and we look forward to adding other markets as well," stated John Huemoeller, CEO of HumWare.
About HumWare Media Corporation
HumWare Media Corporation (Pink Sheets:HMWM) is an emerging out-of-home "new media" advertising company operating the Boondoggle Sports Network (BSN). BSN delivers interactive sports trivia and fantasy sports entertainment to the hospitality industry through a closed network that is delivered via the Internet and displayed on television monitors inside establishments. The dynamic digital signage network provides advertisers with an effective medium to reach on the go consumers. The Company also operates consumer and business-to-business fantasy sports contests and sells sports memorabilia through its wholly owned subsidiary Timeless Sports Inc.
All statements other than statements of historical fact included in this press release are "forward-looking statements." The forward-looking statements, including statements about the Company's future expectations, including future revenues and earnings, and all other forward-looking statements (i.e., future operational results and sales) are subject to assumptions and beliefs based on current information known to the Company and factors that are subject to uncertainties, risk and other influences, which are outside the Company's control, and may yield results differing materially from those anticipated.