Plymouth Rock, Mass. Motorcycle Association Team in Joint Safety Effort
Together Getting Out the Word to "Check Twice - Save a Life"
BOSTON, MA -- (MARKET WIRE) -- April 4, 2007 -- Plymouth Rock Assurance Corporation is joining
the Massachusetts Motorcycle Association (MMA) in a large, statewide
initiative to promote awareness and safety of motorcycle riders.
As part of the Commonwealth's Motorcycle Safety Awareness Period designated
for March 25 - April 28, 2007, the MMA has created an aggressive campaign
to raise awareness of motorcycle safety issues prior to the onset of warmer
weather, when motorcyclists typically take to the state's roads in much
larger numbers.
The highlight of the safety campaign is the installation of over 500 large
signs in more than 150 cities and towns that encourage drivers to "Check
Twice" for motorcyclists, and to learn additional safety tips at Plymouth
Rock's website, www.plymouthrock.com. Plymouth Rock has donated $15,000 to
fund the construction of these signs and aid in the safety program.
"Plymouth Rock is very pleased to support this initiative," said Tim Quinn,
Marketing Manager at Plymouth Rock. "It certainly shows an incredible
dedication by the members of the Association to the issue of safety
education, and a tremendous amount of volunteer effort to put this together
in a short time."
The campaign began in January after Plymouth Rock agreed to underwrite the
cost of the program. MMA members sent letters to all 351 municipalities in
Massachusetts asking for their support of the governor's proclamation of
the Motorcycle Safety Awareness Period and requesting that they post one of
the Association's 2x8 foot safety signs. Volunteers framed and assembled
the signs over a weekend, and delivered them to local members for
installation throughout the state.
"Over the past several months, I've been personally involved in
this project because I've shared
the heartache of families losing a member in preventable accidents," added
Paul Cote,
the MMA's Director of Government Relations. "I've seen the guilt
and remorse of motorists who simply didn't see the motorcyclist until it
was too late. We hope this campaign will encourage drivers to actively look
for motorcycles as they drive."
About the Massachusetts Motorcycle Association:
Since 1975, the Massachusetts Motorcycle Association has advocated for the
interests of motorcyclists throughout the Commonwealth, and maintains a
track record for being an informed, credible, capable, and influential
provider of information on motorcycle issues and legislation. To learn
more about motorcycle safety and training, upcoming events, and membership
opportunities, please visit www.massmotorcycle.org.
About Plymouth Rock Assurance Corporation:
Plymouth Rock Assurance Corporation is the flagship of The Plymouth Rock
Group of Companies, which together write and manage more than $1 billion in
auto and homeowner's insurance across the Northeast. Through its
industry-leading service innovations, and its True Service® Pledge, a
first-of-its-kind written commitment to service excellence, Plymouth Rock
provides both customers and agents with the benefits of friendly, local
service, combined with the financial strength and sophistication of an
industry leader. Plymouth Rock maintains an "A-/Excellent" rating from A.M.
Best Co. Go to www.plymouthrock.com for more information.