FORT LAUDERDALE, Fla., April 4, 2007 (PRIME NEWSWIRE) -- Secured Financial Network, Inc. (OTCBB:SFNL) announced today that the Company has scheduled the launch of its branded online mall, gaming arcade, and casino, The All In Mall (www.theallinmall.com), for mid-May 2007 to coincide with the domestic major studio film release of the highly-anticipated upcoming drama, "All in" (www.theallinmovie.com).
When launched, the online mall will feature 'virtual' stores offering a wide selection of discounted 'tie-in' name-brand goods and services, each available for purchase using the Company's proprietary and secure online E-vault and wallet. Goods available through the mall will include jewelry, electronics, books, sporting goods in addition to a host of services including, travel, financial services and insurance, among others. Every purchase through The All In Mall will earn customers reward points that can be redeemed for other goods and services throughout the mall, or to use in the accompanying "All In" game arcade and casino.
Secured Financial President and CEO, Jeffrey Schultz, commented, "We are very excited that our All In Mall project is on schedule. We anticipate that revenues from advertising, product sales, list monetization and transaction processing will begin in our 2nd quarter 2007. Initial estimates suggest that first year revenues generated from The All In Mall will be roughly $9 million, with a net of $1.8 million."
About Secured Financial Network
Secured Financial Network, Inc. is a Ft. Lauderdale, Florida-based Company engaged in a full-spectrum of e-commerce transactions through a proprietary 'bank-grade' electronic-vault based payment processing system through its exclusive Envoii Deployment License Agreement. SFNL looks for business opportunities in which Company participation will create growth, add to profitability, and build shareholder value.
Forward-Looking Statements
This press release contains statements, which may constitute "forward-looking statements" within the meaning of the Securities Act of 1933 and the Securities Exchange Act of 1934, as amended by the Private Securities Litigation Reform Act of 1995. Those statements include statements regarding the intent, belief or current expectations of Secured Financial Network, Inc. and members of its management as well as the assumptions on which such statements are based. Prospective investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, and that actual results may differ materially from those contemplated by such forward-looking statements. The Company undertakes no obligation to update or revise forward-looking statements to reflect changed assumptions, the occurrence of unanticipated events or changes to future operating results.
Investor inquiries can be directed to the Company's website, www.securedfinancialnetwork.com.