GOLDEN, Colo., April 4, 2007 (PRIME NEWSWIRE) -- HumWare Media Corporation (Pink Sheets:HMWM) today announced that their Boondoggle Sports Network (BSN) is featured in the Spring Edition of Opportunist Magazine. The two-page spread focuses on BSN, how it works and its unique approach to the hard to reach demographic of 21-40 year old sports fans.
The feature outlines how BSN keeps patrons in establishments and brings them back more frequently. It also explains how each venue represents its own instant advertising potential and how revenue is derived from local, regional and national advertisers. In the article, HumWare Media Corp. CEO John Huemoeller estimated that more than $500 billion was spent in the U.S. during 2006 on consumer promotion and advertising, and that the Company was a pioneer in connecting businesses to consumers through proprietary desktop software applications.
"We're very happy to be featured in Opportunist and the way it highlighted our approach to a unique demographic in an exciting way. I think it will be a good source of information for our investors and an interesting explanation of how BSN is an effective and entertaining marketing tool," stated John Huemoeller, CEO of HumWare.
The Opportunist piece also provides a graphic of BSN and notes the rollout of the Network. It touches on HumWare's wholly owned subsidiary, Timeless Sports, Inc., and its plans to open additional retail locations.
Opportunist Magazine provides information about small cap companies to the investment community. Its focus is writing reports about small cap companies who meet the publication's criteria as companies with products in early demand and those with dynamic leaders with a powerful vision for the future. Opportunist Magazine is a division of Markham Woods Publishing, Inc.
Investors who would like a complementary copy of Opportunist Magazine are encouraged to contact Big Apple Consulting at 1-866-THE-APPL(E).
About HumWare Media Corporation:
HumWare Media Corporation (HMWM) has diversified operations that publish Internet games and promotional business-to-consumer advertising solutions. The Company is an emerging "new media" advertising company operating the Boondoggle Sports Network. Boondoggle delivers interactive sports trivia and fantasy sports entertainment to the hospitality industry (bars, restaurants, golf courses, health clubs, and hotels). The Company also sells sports memorabilia through its wholly owned subsidiary Timeless Sports, Inc.
Safe Harbor Act: This release includes forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 that involves risks and uncertainties including, but not limited to, the impact of competitive products, the ability to meet customer demand, the ability to manage growth, acquisitions of technology, equipment, or human resources, the effect of economic business conditions, and the ability to attract and retain skilled personnel. The Company is not obligated to revise or update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this release.