ONTARIO, Calif., April 10, 2007 (PRIME NEWSWIRE) -- SOYO Group Inc. (OTCBB:SOYO), a leading manufacturer and marketer of computer, consumer electronics and broadband telecommunications products, today announced that it has reached an agreement to sponsor former UFC heavyweight champ, Andrei Arlovski.
In an aggressive move by the UFC to (in part) enhance its viewer ship within the male 18-34 year old demographic, Arlovski and UFC 70 will air on SPIKE TV 9PM eastern.
Ed O'Brien, Director of Marketing for SOYO INC. says, "We are excited to have a name like Arlovski wearing the SOYO logo in his upcoming match. Nothing makes our phone ring at SOYO like consumers that see our presence at MMA events. In addition to the increased exposure SPIKE TV will bring, Arlovski will represent the SOYO brand and company values by performing at his best."
In recent months, SOYO has significantly increased its advertising targeting the male 18-35 year old demographic. Research shows in-content advertising targeting the MMA and specifically the UFC's loyal fan base to be very effective. The sponsorship of one of the greatest heavyweights in UFC history only furthers that position.
SOYO's sponsorship of athletes like Arlovski is only the first step of our integrated marketing campaign focused at developing a presence in the world of mixed martial arts (MMA). SOYO has found that by combining a variety of marketing medians, we effectively reach our consumer base and SOYO will reward fans for their support of our sponsored athletes. This includes, but isn't limited to special discounts, offers, exclusive news content and custom LCD TV products only available at SOYO.com.
O'Brien says, "UFC and MMA sponsorships have a proven track record for increasing our brand awareness. The increased exposure quickly translates into sales. We hope to develop new relationships with fighters of Arlovski's caliber as our company and the sport continues to grow."
Arlovski states, "I am very honored to have a company like SOYO support my training and career through sponsorship. I hope to come out and put on a great show for all my fans at UFC 70. Maybe next time I fight, they can watch me on a SOYO TV."
ABOUT ANDREI
With a MMA record of 12 wins, 5 losses, the former heavyweight champ stands 6'4 and weighs a lean 240 pounds. Originally from Minsk, Belarus he now resides in Chicago, IL. Known as "The Pit Bull" for his aggressive and exciting style of fighting, Arlovski is one of the most well-known and respected athletes in the sport today. Additional photos, videos and biographical content can be found on http://www.arlovski.tv and myspace.com/Arlovski.
ABOUT SOYO
SOYO Group Inc. is a provider of computer, consumer electronics, and broadband telecommunications products and services. Headquartered in Ontario, Calif., with additional sales offices in South America, SOYO Group sells its products through an extensive network of authorized distributors, resellers, system integrators, VARs, retailers, mail-order catalogs and e-tailers, including Best Buy, Circuit City, Staples, Micro Center, Target.com, Walmart.com, eCost.com, Fry's Electronics, PC Mall, and Office Depot, among others. Products are sold under the Go Video and SOYO brand names. For more information, please visit www.soyo.com
SAFE HARBOUR
The information in this news release includes certain forward-looking statements that are based upon assumptions that in the future may prove not to have been accurate and are subject to significant risks and uncertainties, including statements to the future financial performance of the company. The words "plan," "confident that," "believe," "scheduled," "expect," or "intend to," and similar conditional expressions, are intended to identify forward-looking statements within the meaning of the Securities Act of 1933, as amended. Such statements are subject to certain risks and uncertainties and actual results could differ materially from those expressed in any of the forward-looking statements. Although the company believes that the expectations reflected in its forward-looking statements are reasonable, it can give no assurance that such expectations or any of its forward-looking statements will prove to be correct. Factors that could cause results to differ include, but are not limited to, the availability of components and successful production of the company's products, general acceptance of the company's products and technologies, successful performance of internal plans, product development and acceptance, the impact of competitive services and pricing, general economic risks and uncertainties, and various other information detailed from time to time in the company's filings with the United States Securities and Exchange Commission. The company undertakes no obligation to publicly revise these forward-looking statements to reflect events or circumstances that arise after the date hereof. Please refer to the company's filings at http://www.sec.gov.
Third-party statements contained herein and information contained on any third-party Web site are not endorsed by or adopted by the company, nor has their accuracy been verified by the company.