NEW YORK, April 10, 2007 (PRIME NEWSWIRE) -- The Royal Bank of Scotland Group (RBS) launched "Make it happen," an innovative new marketing program developed jointly with Dow Jones, using the company's video and print properties.
The RBS brand campaign is tied thematically to RBS's existing advertising campaign extolling the virtues of creativity, clarity, resourcefulness and ingenuity in business. It will run through the end of 2007.
"Make it happen" features online video interviews with prominent business leaders who have appeared previously in The Wall Street Journal, along with print ads driving traffic to a special RBS microsite. The program will appear across The Wall Street Journal and Barron's in print and online and tap into Dow Jones's influential worldwide audience of more than 14 million.
"The leaders interviewed through this innovative partnership bring key business attributes to life and speak meaningfully to the large influential audience we want to reach," said Peter Prince, group brand manager of RBS.
"Make it happen" aims to demonstrate RBS's corporate ethos that actions speak louder than words. The campaign was created by Dow Jones Integrated Solutions, a group within Dow Jones & Company that offers customized, integrated marketing and advertising solutions across all Dow Jones brands and assists companies in maximizing their marketing and advertising dollars across the company.
"RBS is an innovative marketer that has aligned its business culture with its brand message," said Michael Henry, vice president of Dow Jones Integrated Solutions. "The 'Make it happen' campaign succeeds by providing our audience with valuable business insights from decision makers they can relate to and respect."
For more information about this program, please go to www.WSJ.com/makeithappen or www.RBS.com/makeithappen.
About Dow Jones Integrated Solutions
Dow Jones Integrated Solutions (DJIS), a group within Dow Jones & Company (NYSE:DJ) was formed in 2004 and offers customized integrated marketing and advertising solutions across all channels of Dow Jones. These channels include: The Wall Street Journal, The Wall Street Journal Europe, The Wall Street Journal Asia, The Wall Street Journal Online, Barron's and Barron's Online, Dow Jones Newswires, Dow Jones Indexes, MarketWatch, Far Eastern Economic Review and the Ottaway group of community newspapers. Dow Jones is owner of Factiva and co-owner with Hearst of SmartMoney. Dow Jones also provides news content to CNBC and operates The Wall Street Journal Radio Network in the U.S.
The Dow Jones & Company logo is available at http://www.primezone.com/newsroom/prs/?pkgid=2636
About The Royal Bank of Scotland Group (RBS Group)
RBS Group is one of the world's leading financial services companies providing a range of retail and corporate banking, financial markets, consumer finance, insurance, and wealth management services. In 2006, RBS Group posted total revenue of $51.6 billion and operating profit before tax, goodwill amortisation and integration costs of $17.4 billion. RBS Group serves more than 36 million personal customers world-wide and employs more than 140,000 people, including nearly 30,000 in the US.
In the U.S., RBS Group owns Citizens Financial Group (retail bank, credit card and merchant acquiring businesses). Following the acquisition of Charter One in September 2004 it has grown to become the eighth largest US bank by deposits with a presence in 13 states.
About RBS Group's Global Banking & Markets (GBM)
GBM in North America is a leading provider of financing and risk management solutions to corporate and institutional clients. It has relationships in the US with more than 50 percent of Fortune 100 companies. Based in New York, it includes Connecticut-based RBS Greenwich Capital, Chicago-based RBS Asset Finance Inc. and also has offices in Boston, Houston, San Francisco, and several other cities. GBM's product suite includes leading positions in corporate banking, treasury and capital markets, project finance, syndications, leveraged finance, private placements, and asset finance to medium and large businesses.