NOTICE

NOTICE

PRESS RELEASE
from Pricer AB (publ) April 11th, 2007

The shareholders in Pricer AB (publ) are hereby invited to attend the Annual
General Meeting at 5:00 p.m. on 9 May 2007 at Scandic Infra City, Kanalvägen 10,
in Upplands Väsby. 

Notification

Shareholders who wish to participate in the Annual General Meeting (AGM):

must	be recorded in their own names in the register of shareholders maintained
by VPC AB (the Nordic Central Securities Depository) no later than Thursday, 3
May 2007, and

must	notify the Company of their intention to participate in the AGM no later
than 4:00 p.m. on Friday, 4 May 2007, by mail to Pricer AB (publ),
Bergkällavägen 20-22, SE-192 79 Sollentuna, by telephone +46 (0)8-505 582 00, by
fax +46 (0)8-505 582 01 or by e-mail to info@pricer.com. The notification should
include name, address, telephone number, personal or corporate identity number
and registered holding.
To be entitled to participate in the AGM, shareholders whose shares are
registered in the name of a trustee must temporarily re-register the shares in
their own names. Such re-registration should be requested from the trustee well
in advance of 3 May 2007.
Where appropriate, proof of authorisation such as a form of proxy or certificate
of registration should be sent to the Company prior to the AGM.

Agenda

1.	Opening of the AGM.
2.	Election of a Chairman of the AGM.
3.	Preparation and approval of the voting list.
4.	Approval of the agenda.
5.	Election of one or two persons to check and sign the minutes.
6.	Determination as to whether the AGM has been duly convened.
7.	Address by the President of Pricer AB.
8.	Presentation of the annual report and the audit report as well as the
consolidated financial statements and the audit report for the Group.
9.	Resolutions regarding
a)	adoption of the profit and loss account and balance sheet as well as the
consolidated profit and loss account and consolidated balance sheet,
b)	allocation of the Company's profit or loss according to the adopted balance
sheet,
c)	discharge from liability of the members of the Board of Directors and the
President.
10.	Determination of fees to be paid to the Board of Directors and Auditors.
11.	Election of the Board of Directors.
12.	Principles for appointment of the Nomination Committee.
13.	Principles for remuneration to senior executives.
14.	Authorisation to decide on the issuance of shares.
15. 	Authorisation for the President to make formal changes in connection with
registration. 
16.	Adjournment of the AGM.

Proposals of the Nomination Committee:

Items 10 and 11: The work of the Nomination Committee is not yet completed. The
Company will publish the Nomination Committee's recommendations for election of
Board members and the Board Chairman and the amount of fees and remuneration as
soon as these are available.

Item 12: The Nomination Committee proposes that the Board Chairman be authorised
to contact the three largest shareholders in the Company and request each
appoints one representative to serve on a Nomination Committee, together with
the Board Chairman, for the period until the appointment of a new Nomination
Committee as authorised by the next AGM. If any of the three largest
shareholders refrains from appointing a representative, the shareholder next in
order of voting power shall have the right to appoint a representative. The
names of the members of the Nomination Committee shall be published at the
latest in connection with the year-end report for 2008. The three largest
shareholders shall be determined on the basis of the known number of votes
immediately prior to the date of publication.

If, during the mandate period of the Nomination Committee, one or several of the
shareholders that have appointed members to the Nomination Committee are no
longer among the three largest shareholders in terms of voting power, the
members appointed by these shareholders shall vacate their seats on the
committee and the shareholder(s) that are currently among the three largest
holders of votes shall have the right to appoint representatives. However, no
changes shall be made in the composition of the Nomination Committee unless
there is special reason to do so, if only marginal changes in voting power have
taken place or if the change occurs less than two months before the AGM. A
shareholder that has appointed a representative to the Nomination Committee has
the right to remove such member and appoint a new member in his or her place. If
a member leaves the Nomination Committee before its work is completed, the
shareholder that has appointed the member shall have the right to appoint a
replacement. Changes in the composition of the Nomination Committee shall be
published immediately on the Company's website.

The Nomination Committee shall prepare recommendations on the following matters
to be submitted to the 2008 AGM for decision: (a) election of the Board of
Directors, (b) election of the Board Chairman, (c) the amount of fees to be paid
to independent Board members and the apportionment between the Chairman and
other members of the Board, as well as the amount of compensation for work on
the committees, (d) election of auditors and the amount of auditing fees (e)
election of Chairman of the AGM.

Proposals of the Board of Directors:

Item 9 b: The Board of Directors has decided not to propose any dividend.

Item 13: The Board of Directors proposes that AGM adopt the following principles
for remuneration to senior executives. Senior executives include the President
and CEO, the CFO and other members of the Group's executive management. 
Pricer shall offer a total remuneration package that is market-based, with
respect to conditions in the country where each member of the executive
management resides, and enables the Company to recruit and retain qualified
senior executives. Remuneration to senior executives shall consist of basic
salary, a variable salary component, pension and other customary benefits.
Basic salary is determined individually and is based on each executive's role,
performance, results and responsibilities. The level of salary shall be
market-based and shall be reviewed yearly. The variable salary component is
based on the attainment of financial targets and individually set goals. The
amount of variable salary shall not exceed basic salary. 

The pension benefits of senior executives shall be market-based and should be of
the defined contribution type or comparable to a public pension plan. 

In order to encourage senior executives to align their long-term objectives with
those of the Company's shareholders, the Company shall be able to offer
incentives in the form of share-based instruments, in addition to salary,
pension and other forms of compensation.

In the event of termination, the President has a mutual notice period of six
months and is entitled to termination benefits corresponding to 18 monthly
salaries regardless of whether employment has been terminated by the President
or the Company. The notice period for other senior executives varies, but may in
no case exceed 12 months. Other senior executives are not entitled to
termination benefits.

The Board of Directors shall have the right to deviate from the above guidelines
if the Board deems this to be motivated by special reasons in an individual
case.

Item 14: The Board of Directors proposes that AGM authorise the Board, on one of
more occasions during the period before the next AGM, to decide on the issuance
of no more than 50,000,000 new shares of class B. The Board shall have the right
to decide on the issuance of shares in exclusion of the shareholders'
pre-emptive rights, with or without non-cash consideration. The reason for
exclusion of pre-emptive rights and non-cash consideration is to allow the
Company to issue shares in connection with the acquisition of companies,
operations or rights.

For valid decision, the resolution must be supported by shareholders
representing at least 2/3 of both the number of votes exercised and the number
of shares represented at the AGM.

Documentation for the AGM 

The annual report and audit report for the 2006 financial year will be available
on the Company's website as of 11 April 2007. For reasons of cost, the annual
report will be distributed only to those shareholders who so request and who
provide their mailing address.
_______________________________
Sollentuna, April 2007
Pricer AB (publ)
The Board of Directors

For further information, please contact:
Jan Forssjö, President and CEO, Pricer AB:	+46 8 505 582 00

Pricer offers solutions for more efficient and secure price information through
electronic information systems to the retail industry. The Pricer system
significantly improves consumer benefit and store productivity. Pricer, founded
in 1991 in Uppsala, Sweden, is the leading supplier of electronic display and
information systems to the retail industry. 

Offering the most complete ESL solution Pricer has over 3,000 installations
across three continents. Customers include many of the world's top retailers and
some of the foremost retail chains in Europe, Japan and the USA. Pricer, in
co-operation with qualified partners, offers a totally integrated solution
together with supplementary products, applications and services.

Pricer AB (publ) is quoted on the Nordic Small Cap list of OMX. For further
information, please visit Pricer´s website. A subscription service for online
news releases via e-mail is available on the website.