LOS ANGELES, April 11, 2007 (PRIME NEWSWIRE) -- Michael Reinstein and Brian Kelly, the Managing Directors of Los Angeles-based private equity firm, The Archetype Group, have announced the launch of the firm's new Entrepreneur-in-Residence (EIR) Program.
"The Archetype Entrepreneur-in-Residence Program will provide successful entrepreneurs who are interested in actively evaluating market sectors and companies with the opportunity to work alongside Archetype's investment professionals as they assess future investment opportunities," said Michael Reinstein, Archetype's Managing Director.
"We are looking for dynamic entrepreneurs who bring exceptional domain and functional expertise that can be leveraged throughout the investment making decision process," Michael Reinstein continued.
Participants in the Archetype EIR program will typically work with The Archetype Group for at least six months on a full time basis and often remain part of the Archetype portfolio when they move on to their next position.
About The Archetype Group
The Archetype Group, founded by Los Angeles based media entrepreneurs Michael Reinstein and Brian Kelly is a private equity firm dedicated to investing in technology, media and consumer oriented businesses around the globe. The firm has offices in Los Angeles and London.
The Archetype Group, Inc. logo is available at http://www.primenewswire.com/newsroom/prs/?pkgid=3567
About Michael Reinstein
Michael Reinstein is the Managing Director of the Archetype Group, a Los Angeles and London-based Private Equity firm. A serial entrepreneur, Mr. Reinstein has built and sold several media and e-commerce companies in the public markets. He sold his first company, Promenade Membership Services to e4L/National Media Corporation, a New York Stock Exchange listed television and e-commerce firm in 2001, when he was 28 years old.
In 2003, Mr. Reinstein and his business partner Brian Kelly launched the USN television broadcast network. Within 12 months of launch, they were able to obtain nationwide distribution in over 30 million homes on satellite, broadcast and cable television and had raised over $10 million in equity capital. They took the Company public in 2004 and sold control of the Company in early 2005.
Michael Reinstein also served as president of Odin Companies, a consumer marketing firm based in Los Angeles. During his tenure, he was responsible for creating the highly successful television infomercial for the Metrinch(tm) line of hand tools in partnership with Guthy-Renker Corporation, the world's largest direct response television company. During its first 18 months on television, the Metrinch(tm) infomercial, generated over $80 million in revenues.
Michael Reinstein and Archetype's recent investments include IPTV Corporation, a London-based interactive TV and Internet protocol television company and G Squared Fashions, Inc., a Los Angeles- based high fashion and apparel company.
Mr. Reinstein currently serves on the Board of Directors of TTI, a privately held $200 million global sourcing and distribution company.
Michael Reinstein's early professional experience includes positions at International Creative Management, a leading Hollywood talent and literary agency, and in the office of former President Ronald Reagan. He attended Southern Methodist University in Dallas, Texas and is a graduate of the University of Southern California and Pepperdine University School of Law.
An active philanthropist, Michael Reinstein is involved in a variety of political and charitable causes in both the United States and United Kingdom. He is also a member of the California State Bar.