Benefon Oyj today announced that Peter Bamford will become Chairman of the Board
of Directors, his appointment will be confirmed at the coming annual general
meeting and has the support of the majority shareholders. Mr. Bamford will join
Benefon to lead its strategic repositioning into the fast evolving navigation
and location solutions market. Benefon's existing leading edge mobile solutions
products which are expected to roll out in planned phases during the next year
are designed to make it easier for consumers to use their phones for navigating,
accessing location based content and information, as well as enabling the mobile
advertising market place.
Mr. Bamford was most recently an executive director of Vodafone's, a role he
held for eight years. In his most recent role as Vodafone's Global Chief
Marketing Officer, Mr. Bamford was responsible for all marketing and commercial
activities including brand, global product development and content management.
Previously, Mr. Bamford was Chief Executive for Vodafone's U.K. business and
regional Chief Executive of Northern Europe and of the Middle East and Africa
region. At Vodafone he was also responsible for global corporate customers and
the management and procurement of the global handset portfolio.
Mr. Bamford is a leader in the telecommunications industry, recognized not only
for his strategic vision and enthusiasm but also for his ability to execute and
his skill in building teams. Mr. Bamford also has extensive experience in
leading product and service development activities.
“I believe that the shareholders will unanimously support this proposal, as the
appointment of Peter Bamford will be a defining moment for Benefon” said Brian
Katzen, Benefon Chairman. “Peter's involvement will enable us to continue to
deliver a targeted offering with a clear focus.” “Peter has a superb record of
tackling very difficult and complex business challenges, understanding customer
needs and utilizing new technology to produce relevant services and
applications. "
“I am delighted to be joining to the Board of Directors of Benefon”, stated
Peter Bamford. “I am very impressed by the momentum the company is achieving and
I am looking forward to the challenge of assisting Benefon as it repositions
itself into the rapidly evolving mobile locations solutions market from its
traditional focus on mobile hardware.”
BENEFON OYJ
Tomi Raita
CEO
About Benefon
Benefon is a leader in GSM+GPS mobile telematics equipment and solutions.
Professional and consumer applications include personal navigation, professional
security, personal safety, field and workflow management, asset tracking, and
health. Headquartered in Salo, Finland, Benefon has designed and manufactured
mobile equipment for GSM and NMT cellular systems since 1988. For more
information, please visit our
website at www.benefon.com.
EX VODAFONE CEO AND EXECUTIVE DIRECTOR TO BE PROPOSED AS CHAIRMAN OF BENEFON
| Source: GeoSentric Oyj