LAS VEGAS, April 16, 2007 (PRIME NEWSWIRE) -- The World Tea Expo is brimming with excitement to share the news that retailers, cafe and tea salon owners, restaurateurs, and F&B managers have all been waiting for: Exhibitors have just unveiled the new products they will introduce at the 2007 World Tea Expo, taking place in Atlanta, June 9, 10, and 11 at the Georgia World Congress Center.
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For the first time ever, the World Tea Expo will feature a New Products Showcase, where innovation and convenience will sit alongside tradition and quality. Kimberly Frost Jage, VP of Sales & Marketing for the World Tea Expo notes, "The primary growth in consumer demand for tea is higher quality products, like specialty teas and all-natural Ready-to-Drink teas (RTDs). Healthy, delicious, environmentally conscious and innovative products are leading the way, fulfilling the need, and can all be found at this Expo."
Here's a glimpse of what 5,000 expected buyers are coming to see at the 300+ exhibitor booths.
Specialty Teas
Red & Green Company, known for selling some of the very finest teas in the world, introduces its Reserved Ti Kwan Yin, oolong aged 16 years and smoked every two years to achieve a complex fruity taste and smoky palate.
From Rishi Tea comes a new line of direct trade premium Japanese green teas. The line features a variety of classic sencha, matcha infused teas and gourmet blends like ume shiso and yuzu citrus. Teacraft Ltd. presents Antlers D'Amour, a very rare and unusual white tea from Africa handmade using only tender stems. Anyone who breathes in the floral aroma will fall in love with white tea.
Ready-to-Drink (RTD) Teas
Ready-to-Drink teas are one of the fastest-growing categories in the tea market. From DongSuh comes all-natural green tea in a can, brewed with the finest green tea leaves grown in BoSung, Korea. ITO EN remains on the cutting edge of RTD Teas, this time with the introduction of Cafe Sepia in two varieties: Matcha Latte and Tea Latte.
Chocolate and Confections
Quality tea deserves quality honey. Bee-Pure Honey comes direct from the beekeeper and is available in Vanilla -- mixed with real vanilla bean -- or Plain.
Torn Ranch introduces new Tea Infused Chocolate Indulges in both milk and dark chocolate. These dreamy treats combine rich chocolate with teas from around the world. Berkshire Bark is an irresistible new chocolate bar in four varieties that combine a generous bounty of whole roasted nuts, fresh citrus zest, and dried fruits bound together by top quality Belgian chocolate.
Whole Body and Health
New from Androgiennei is Evening Earl Grey Tea Soap, which nourishes the skin with the invigorating combination of black tea and bergamot oil; and Evening Oolong Orange Tea Soap, treating the body to an infusion of fragrant oolong tea and orange essence. An innovation from tea-maven-about-town Tracy Stern is Bathtea -- sachets of homeotherapeutic blends of medicinal herbal teas and organic botanicals.
CHI TEA Organic Green Tea Extract is a super antioxidant. A 30-drop dose of the concentrated extract is equivalent to 12-15 cups of regular green tea. Ener-Chi Tea is a delicious Natural Energy Elixir offering a unique blend of herbs and vitamins to provide a sustained energy boost and increase the metabolism.
Tea-Based Culinary Products
Salt of the Earth, made by Blessed Botanicals, is a versatile and delicious all-purpose salt seasoning blend accented with rooibos. It's a blend of French grey sea salt and organic herbs including nettles, marjoram, basil, tarragon, onion, garlic, and other secret ingredients.
Tzu The brings something fresh to the world of energy bars with its new line of T-Bar Green Tea Nutrition Bars. The all-natural and organic cold-processed whole grain bars each contain 1.5 grams or 3 grams green tea leaves. They are also high in antioxidants, fiber and essential vitamins and minerals.
Tea Accessories
The Tea House Times presents CelebriTEA mugs for ChariTEA. Twelve celebrities, including Nicole Kidman, Samuel L. Jackson, and George Clooney, designed mugs with messages of hope for the future. Mug sales raise money for charities tackling key global issues.
Bodum's new temperature-safe borosilicate glass Bistro Iced Tea Maker can be used with both hot and cold brewing methods. Simply add loose leaf tea, fill halfway with hot water and steep, and then remove the infuser, replace the lid, fill with ice and serve. Tzu The introduces the innovative T-Buddy, a portable tea bottle with built-in infuser for full-leaf teas or herbal infusions; hot or cold. It's ideal for home, office or outdoor activities.
The Teapresso LT machine series from KLub Manufacturing Corp. brews loose leaf tea just like an espresso machine, bringing the intensity and immediacy of espresso to tea drinkers. Great for coffee and tea houses, the Teapresso is capable of making both espresso and tea at once, using independent systems. From Riensch & Held comes the easy brew finum Filter Stick, a stylish tea filter holder perfectly sized for one cup of tea. It's simple to handle, reusable, and durable.
The personal Tea HPLC Analysis Kit from ChromaDex will enable tea buyers and shop owners to determine the identify and quality of teas, tisanes, and herbal extracts.
Dee Sharp Jewelry Designs offers beautifully handcrafted tea jewelry, including a new sterling silver Teapot Thimble. Makes a whimsical gift for either the thimble or teapot collector. Casablanca Market brings exquisite teacups and trays handmade by expert artisans in Morocco. Use the set to serve traditional Moroccan tea, or use for coffee, wine, or juice. All products are Fair Trade.
This is just a glimpse of all the new products that buyers will discover first-hand at the show. To see all the new items to be showcased at the World Tea Expo, go to: http://www.worldteaexpo.com/index.php?option=com_content&task=view&id=81&Itemid=139
Other things to see at the World Tea Expo
-- Cooking with Tea demonstrations by some of the South's hottest
chefs, including Joel Antunes and Hugh Acheson.
-- The Fourth Annual Iced Tea Shake-Off competition
-- Authentic Japanese and Korean Tea Ceremonies
-- Keynote address by Supermarket Guru and Today Show Food Editor Phil
Lempert
-- Over 50 workshops and seminars with focused educational tracks
To register, to sign up to receive the World Tea News, or to find more information on the World Tea Expo--including the floor plan, an interactive directory of exhibitors, and a full listing of events and seminars--visit the website, www.worldteaexpo.com.
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Photo is also available at NewsCom, www.newscom.com, and via AP PhotoExpress.
