Lindex opens in Lithuania


Lindex opens in Lithuania

On 18th April, Lindex opens its first store in the Lithuanian capital of
Vilnius. The store is located in the newly built shopping mall Gedimino 9, a
prime sales location in Vilnius. Lindex plans to open 25-30 stores in the Baltic
region, and the expansion in Lithuania is a key part of this project.

“Lithuania is an exciting market for Lindex with strong growth and
fashion-conscious consumers. In the near future, we aim to open more stores in
Lithuania, one of Europe's fastest growing clothes markets,” says Lindex's CEO
Göran Bille.

Lindex is the only brand in Lithuania that combines children's fashion, women's
fashion and underwear in the same store. This highly successful concept has
already proved popular in the Baltic. 

“We've enjoyed excellent sales in Estonia and Latvia since opening our first
store in the Baltic in 2004. This is a rapidly growing market with a
fast-evolving fashion industry. We're seeing high demand there for both fashion
and accessories,” says Göran Bille.

Our store in Gedimino 9 covers just over 500 square metres. Its glazed entrance
attracts shoppers' attention as soon as they enter the mall. The women's
department is inspired by Manhattan and is decorated in shades of bronze and
cardamom. The lingerie department has a 1940s feel with floral fabrics and
wallpaper and soft, padded walls. The children's department is decorated in
bright colours. 

Trend-conscious shoppers in Vilnius can look forward to Lindex's spring fashion,
which is inspired by the ‘50s and ‘60s. Tunics and dresses are key items, to be
combined with leggings or Capri pants. 

Since opening our store in Lithuania, Lindex now has 361 stores in seven
countries.

For more information please contact:

Ulrika Danielson, Director of corporate communications		
Telefon: +46 (0)31 739 50 05
Mobil: +46 (0)70 95 01 613



Lindex inspires women and their children with co-ordinated and value-for-money
fashion. With around 350 stores in Sweden, Norway, Finland, Germany, Estonia,
Lithuania and Latvia, Lindex is one of the largest fashion chains in Northern
Europe. Lindex business areas are Lingerie, Women's Wear and Children's
Clothing.

www.lindex.com

Attachments

04172093.pdf