HONG KONG, April 17, 2007 (PRIME NEWSWIRE) -- Hong Kong based Artificial Life, Inc. (OTCBB:ALIF), a leading provider of award-winning mobile 3G technology and applications, announced today that it has acquired the SMS Galaxy system from Swiss-based Script Avenue AG (formerly Blackpencil AG) in a cash and equity transaction. Script Avenue is owned by Claude Cueni, a bestselling Swiss author of many TV thrillers, who is a successful entrepreneur and pioneer in interactive and online games, and has been an inventor of interactive TV formats since 1991.
SMS Galaxy is a revolutionary mobile interface used to complement live TV shows. Users can interact with a live TV show and control the movements and actions of 3D avatars representing themselves on the TV screen by simply sending SMS messages to a designated number. The system is very successful in Switzerland and has been in practical use there for four seasons in a daily show format that has achieved the highest viewer ratings.
"SMS Galaxy is a fantastic system. Its success speaks for itself. We decided to buy SMS Galaxy because of its proven success and our ability to further enhance it with more interactive and intelligent functions. The system fits perfectly into our strategy to become the number one player for mobile interactive TV formats and TV show based mobile entertainment and games. I am especially pleased and honored to be able to work closely with Claude Cueni on further improving the SMS Galaxy and he has now also joined our corporate advisory board," said Eberhard Schoneburg, CEO of Artificial Life, Inc.
"It is a great honor to work with Artificial Life. They are the leaders in the 3G mobile space, especially for interactive movie and TV formats. This is a big opportunity for all of us and our goal is to roll out an enhanced version of SMS Galaxy in as many countries as possible and as soon as possible," said Claude Cueni, Chairman of Script Avenue AG.
About Artificial Life, Inc.
Artificial Life, Inc. (OTCBB:ALIF) is a public U.S. corporation headquartered in Hong Kong and a leading global provider of award winning mobile technology, content, games and applications (see also www.artificial-life.com; www.toonmates.com; www.v-girl.com; www.virtual-boys.com; www.v-penguins.com; www.poli-the-bear.com; and our m-commerce portal www.botme.com).
Forward-Looking Statements:
This press release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Such forward-looking statements include, without limitation, statements regarding our future results of operations, financial condition and business prospects. In some cases, you can identify forward-looking statements by terminology such as "may," "will," "should," "expect," "intend," "plan," "anticipate," "believe," "estimate," "predict," "potential," "continue," or the negative of these terms or other comparable terminology. Although such statements are based on our own information and information from other sources we believe to be reliable, you should not place undue reliance on them. These statements involve risks and uncertainties, and actual market trends or our actual results of operations, financial condition or business prospects may differ materially from those expressed or implied in these forward looking statements for a variety of reasons. Potential risks and uncertainties include, but are not limited to, our ability to obtain additional funding to operate and grow our business; the unproven potential of our mobile gaming business model; changing consumer preferences and uncertainty of market acceptance of our products; timely adoption and availability of 3G mobile technology; market acceptance for use of mobile handheld devices to play the interactive games; unpredictable mobile game development schedules; our reliance on a relatively small number of brands; our ability to license brands from others; our dependence upon resellers and telecommunication carriers and operators to distribute our products; our ability to successfully develop, introduce, and sell new or enhanced products in a timely manner; and the timing of new product announcements or introductions by us or by our competitors. For additional discussion of these risks and uncertainties and other factors, please see the documents we file from time to time with the Securities and Exchange Commission, including our Annual Report on Form 10-KSB filed on April 3, 2007. We assume no obligation to update any forward-looking statements, which apply only as of the date of this press release.