PUERTO VALLARTA, Mexico, April 18, 2007 (PRIME NEWSWIRE) -- Viva World Trade, Inc. (Pink Sheets:VVWT) and its Mexican subsidiary Canmex Imports (the "Company," "Viva" or "Canmex") are pleased to announce they have entered into an Agreement with ROCKSTAR Inc. to become an authorized vendor and distributor of ROCKSTAR Energy Beverages in Mexico.
Since its introduction in 2001, the ROCKSTAR brand has experienced extraordinary growth and is firmly established as a leader in the multi-billion dollar energy drink market with total sales in the U.S. surpassed only by Red Bull and Monster. Their "Party Like a Rockstar" motto is globally marketed through popular event sponsorships, product placements, and celebrity endorsements in sports, music, movies, and television.
The ROCKSTAR brand family includes ROCKSTAR Energy Drink, ROCKSTAR Energy Drink Sugar Free, ROCKSTAR Zero Carb, and ROCKSTAR Juiced.
Neil Mikkelsen, President & CEO, said, "The global energy drink market has seen incredible growth in the last year, and we expect continued growth for the near future. The inclusion of the ROCKSTAR brand into our product lineup will tap us into the fasting growing segment of the beverage industry with a major market player."
The Company is currently exploring several possible distribution channels for the ROCKSTAR brand in Mexico. Further information concerning ROCKSTAR and other Viva/Canmex product offerings will be made available in forthcoming press releases.
About Viva World Trade, Inc.
Viva World Trade, Inc. is an importer and distributor of premium alcoholic beverages in Mexico. Viva and its Mexican subsidiary Canmex Imports are the exclusive importer and national distributor of the "mike's hard lemonade" brand family for the country of Mexico. "mike's hard lemonade" is one of North America's favorite and most successful flavored alcoholic beverages. The Company's shares are traded over-the-counter on the Pink Sheets -- Trading Symbol: VVWT.
To learn more about Viva World Trade, Inc., visit www.vivaworldtrade.com
Disclaimer: Portions of this press release include "forward-looking statements," which may be understood as any statement other than a statement of historical fact. Forward-looking statements contained in this press release are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These statements are based on management's current expectations and are subject to uncertainty and changes in circumstances. Actual results may vary materially from management's expectations and projections expressed in this press release.