Sony Ericsson starts 2007 with strong first quarter



Q1 Highlights:

*           Year-on-year volume & sales growth of 63% and 47%
  respectively
*           Income before tax rose 139% year-on-year to €362 million
*           W880 further strengthens Walkman® phone sales
*           Low and mid-tier products generating market share gains
  year-on-year

The consolidated financial summary for Sony Ericsson Mobile
Communications AB (Sony Ericsson) for the first quarter ended March
31, 2007 is as follows:



                                  Q1 2006   Q4 2006   Q1 2007
Number of units shipped (million)    13.3      26.0      21.8
Sales (Euro m.)                     1,992     3,782     2,925
Gross Margin %                      26.3%     29.0%     30.3%
Operating Income (Euro m.)            143       484       346
Operating Margin %                   7.2%     12.8%     11.8%
Income Before Taxes (Euro m.)         151       502       362
Net income (Euro m.)                  109       447       254

Average Sales Price (Euro)            149       146       134



Beginning this  quarter  Sony  Ericsson is  expanding  its  financial
disclosure. More information can be found at the end of this  report.
This decision was made as a result of the company's continuing growth
and in consultation with the parent companies.

Units shipped in  the quarter  reached 21.8 million,  a 63%  increase
compared  to  the  same  period  last  year,  generating  significant
year-on-year market share gains and continuing the momentum of  2006.
Sales for  the  quarter  were  Euro  2,925  million,  representing  a
year-on-year increase of 47%. Income before taxes for the quarter was
Euro 362 million representing a  year-on-year increase of 139%.   Net
income for the quarter  was Euro 254 million.  ASP decreased to  Euro
134 as we continue to expand our product portfolio successfully  with
mid-tier and with more competitively priced phones."Sony Ericsson has made a very positive start to the year selling 63%
more phones in the first quarter than a year ago.  The strong sales
and solid financial performance demonstrate a continuation of the
momentum we established last year," said Miles Flint, President of
Sony Ericsson. "We have announced a number of exciting new products
during the quarter many of which are already shipping and have been
well received by consumers.  The company continues to develop hit
model products with a clear consumer proposition that appeals to
operators, and then rapidly ramp-up volume to meet market demand," he
added.

Sony Ericsson continued to build on the success of 2006 with strong
growth in Asia Pacific, Latin America and Europe. The company
captured market share in these markets through low and mid-tier
products such as the W300 and W200 Walkman® phones and the K310
camera phone without undermining profitability. Margins improved
year-on-year despite the increased proportion of mid and low tier
products in the line-up illustrating management's focus on
controlling cost and maintaining margins while expanding Sony
Ericsson's appeal to a wider market.

Sony Ericsson also announced a number of attractive new products
during the quarter, including two new Cyber-shot(TM) phones, five
additional Walkman® models across a variety of price points to
further strengthen its unique music offering, and its first HSDPA
handset aimed primarily at the North American market.

In February in Japan Sony Ericsson started shipping the SO703i, a
mobile phone with selectable Style-Up panels that include a scented
sheet to match the panel's design, for NTT DoCoMo, and the W51S, a
new clam-shell phone with illuminated icons, for au (KDDI). Both
phones were well received by consumers.

During the quarter Sony Ericsson made a number of strategic
announcements:

Following the rapid growth in sales in the Asia Pacific region, the
company announced plans to start manufacturing phones in India
through its global manufacturing partners, Flextronics and Foxconn.

In February Sony Ericsson announced it had completed the acquisition
of the Swedish software company UIQ Technology AB, and established a
separate holding company, UIQ Holdings, to manage the business.

In March Sony Ericsson signed licensing and development agreements
concerning entry-level GSM, GPRS and EDGE mobile phones with Sagem
Communication (SAFRAN Group). Through this co-operation, Sony
Ericsson will be able to strengthen its position in the entry level
area of the market.

Sony Ericsson forecasts that the 2007 global handset market will be
above 1.1 billion units. The company believes that in Q1 2007 it grew
market share around 2 percentage points compared with the same period
last year to over 8%.

Sony Ericsson will make a total payment of Euro 848 million to its
parent companies in 2007 in the form of dividends, or both a dividend
and a capital redemption.

WALKMAN® and Cyber-shot(TM) are trademarks or registered trademarks
of Sony Corporation.

Style-Up is a trademark or a registered trademark of Sony Ericsson
Mobile Communications AB.


 - ENDS -


EDITOR'S NOTES:

Financial Statements and Additional Information:

Financial Statements:

Consolidated Income Statement
Consolidated Income Statement - Isolated quarters
Consolidated Balance Sheet
Consolidated Statement of Cash Flows
Consolidated Statement of Cash Flows - Isolated quarters

Additional Information:

Net Sales by Market Area by Quarter


Sony Ericsson Mobile Communications serves the global  communications
market with innovative  and feature-rich  mobile phones,  accessories
and PC-cards. Established as a joint venture by Sony and Ericsson  in
2001, with global corporate functions located in London, the  company
employs over 7,500 people worldwide,  including R&D sites in  Europe,
Japan,  China  and   America.  Sony  Ericsson   celebrated  the   5th
anniversary of the start of the joint venture on 1st October, 2006.

Sony Ericsson  is the  global  title sponsor  of the  Women's  Tennis
Association, and  works  with the  Association  to promote  the  Sony
Ericsson WTA  Tour  in over  80  cities  during the  year.  For  more
information  on  Sony  Ericsson,  please  visit  www.sonyericsson.com



CONTACTS:

Press/Media
Sony Ericsson Corporate Communications
Aldo Liguori (London) +44 208 762 5860
Merran Wrigley (London) +44 208 762 5862

Investors/Analysts
Ericsson Investor Relations
Gary Pinkham (Stockholm) +46 8 719 0858

Sony Investor Relations
Takao Yuhara (Tokyo) +81 3 6748 2180
Shinji Tomita (London) +44 207 444 9713


Sony Ericsson Media and Analyst Conference Call - Q1  2007 Business
Update
20 April , 2007 (following  Q1 07  Results released at 7:30 am UK
time
hosted by Miles Flint, President of Sony Ericsson Mobile
Communications
8:00 am  UK time
9:00 am  Central European time (CET)
3:00 am  Eastern Time US (EST)
4:00 pm  Japan time (JST)

Webcast:
A live webcast of the conference call will be available at
 http://www.ericsson.com/ericsson/investors/

Or please click here to join the webcast directly:
http://phx.corporate-ir.net/phoenix.zhtml?p=irol-event
Details&c=181700&eventID=1522431


The archived webcast will be available approximately 1 hour after the
completion of the conference call.
Call-in Numbers:
UK & Europe: +44 (0) 20 7138 0809
Sweden: +46 (0) 8 5876 9445
US: +1 718 354 1158
Japan: +81 (0) 3 3570 8242


This press release contains  forward-looking statements that  involve
inherent  risks  and  uncertainties.    We  have  identified  certain
important factors that may cause actual results to differ  materially
from those  contained  in  such  forward-looking  statements.  For  a
detailed description  of  risk  factors  see  Sony's  and  Ericsson's
filings with the US Securities and Exchange Commission,  particularly
each company's latest published Annual Report on Form 20-F.



The full  report  (including  tables)  can  be  downloaded  from  the
following link:

Attachments

Q1 report 2007