Convening Notice of Annual General Meeting and Extraordinary General Meeting of Oriflame Cosmetics S.A. Société anonyme Registered Office: 20, rue Philippe II, L-2340 Luxembourg RCS Luxembourg B 8835



Time and place
The Annual General  Meeting ("AGM") of  Oriflame Cosmetics S.A.  (the"Company") in relation to items 1 to  15 of the agenda below will  be
held at  the  offices of  Wildgen  &  Partners, 69  Boulevard  de  la
Pétrusse,  L-2320  Luxembourg  on  21   May  2007  at  11  a.m.   The
Extraordinary General Meeting ("EGM") of  the Company in relation  to
items 16 to 17 of the agenda below will be held at the same place  as
the AGM immediately after the closing of the AGM.

Agenda
1.  Approval  of  the  Nomination  Committee's  proposal  that  Brian
Bellerose will be chairman of the AGM and EGM;

2. Reading  of the  report  of the  Board  of Directors  relating  to
conflicting interests of directors;

3. Approval  of the  reports of  the Board  of Directors  and of  the
independent  auditor  ("réviseur  d'entreprises")  relating  to   the
accounts of the Company as at 31 December 2006;

4. Approval of the balance sheet and of the profit and loss statement
of the  Company  as at  31  December  2006 and  of  the  Consolidated
Accounts as at 31 December 2006;

5. Allocation of results  for the financial  year ending 31  December
2006 whereby the Board has proposed that the profit for the financial
year 2006 will be carried forward;

6. Presentation of  the work of  the Board of  the Directors and  the
Board committees;

7. Discharge to the directors and the independent auditor  ("réviseur
d'entreprises") in respect  of carrying out  their duties during  the
financial year ending 31 December 2006;

8. Statutory  elections including  election of  the Chairman  of  the
Board.

8.1. The Nomination Committee (Carlos von Hardenberg (Templeton), Per
Hesselmark (Stichting af  Jochnick Foundation),  Robert af  Jochnick,
Åsa Nisell  (Swedbank  Robur),  Carl Rosén  (2nd  AP-Fund),  together
representing more than 30 per cent of the number of votes and  shares
in the Company) has  proposed re-election until the  end of the  next
AGM of Lennart Björk, Magnus Brännström, Jonas af Jochnick, Robert af
Jochnick, Helle Kruse-Nielsen  and Christian Salamon,  and also  that
Marie Ehrling,  Lilian  Fossum  and Alexander  af  Jochnick  will  be
elected as new Board members for the same period. Bodil Eriksson  and
Kim  Wahl  have  declined   re-election.  Marie  Ehrling's   previous
positions include being  CEO of TeliaSonera  Sverige AB  (2003-2006).
She is currently board member of Nordea Bank AB, Securitas AB, Centre
for Advanced Studies of  Leadership at Handelshögskolan in  Stockholm
and  World  Childhood  Foundation.  Lilian  Fossum  worked  for   the
Electrolux Group from 2000 to  2007, most recently as Vice  President
of HR and Organisational Development.  She is currently board  member
of Holmen AB  and Åhléns AB.  Alexander af Jochnick  was employed  by
Oriflame from 1999 to 2007 as business development manager. Prior  to
that he worked as a consultant for Boston Consulting Group. Alexander
af Jochnick is currently a member of the board of Cibes Lift AB.;

8.2. Approval of the Nomination  Committee's proposal that Robert  af
Jochnick will be re-elected Chairman of the Board;

8.3. Approval of the Nomination Committee's proposal to appoint  KPMG
Audit S.à  r.l., with  registered offices  at L-2520  Luxembourg,  31
allée Scheffer, registered with  the Luxembourg Trade Register  under
number B 103590 as  independent auditor ("réviseur d'entreprises") in
replacement of Mr. Marc Hoydonckx;

9. Approval  of the  Board of  Directors' proposal  that the  Company
shall continue  to  have  a nomination  committee  ("Committee")  and
approval of the proposed procedure for appointment of the members  of
the Committee whereby the Board proposes:

that there shall exist a Committee  to prepare and make proposals  to
the AGM regarding the election of  the Chairman of the AGM,  Chairman
of the Board of Directors, Directors and, if applicable, auditors, as
well as the Board of Directors' fees;

that the Chairman of  the Board of Directors  shall convene the  five
largest shareholders of the Company, as it is known by the Company at
that time,  at  the end  of  the third  quarter  of the  year.  These
shareholders then have the  right to appoint one  member each to  the
Committee. If any of the five largest shareholders declines its right
to appoint a member of the Committee, or if a member resigns from the
Committee and is not replaced by  a new member appointed by the  same
shareholder,  the  shareholder  next  in  size  shall  be  given  the
opportunity to appoint a member of  the Committee. If several of  the
shareholders decline their right to appoint members of the Committee,
no more than the eight largest shareholders need to be contacted. The
Committee should be chaired by one  of its members. No more than  two
of the Committee's  members should also  be members of  the Board  of
Directors. If any of  the shareholders having  appointed a member  to
the Committee sells  a not insignificant  part of its  shares in  the
Company and ceases to qualify as  a large shareholder with rights  to
appoint a  member  to the  Committee,  the respective  member  should
resign from the Committee,  and a new member  should be appointed  by
the shareholder next in size. The chairman of the Board of  Directors
shall, as part of the Committees' work, present any matters regarding
the Board  of Directors'  work  that may  be  of importance  for  the
Committee's work, including an evaluation of the work of the Board of
Directors and the requirements and skill set to be represented by the
Directors, to the Committee;

that individual  shareholders  shall  have the  possibility  to  give
suggestions regarding  members  of  the Board  of  Directors  to  the
Committee for further assessment within its scope of work;

that information regarding the composition of the Committee shall  be
made public at least six months before the annual general meeting;

that the Committee shall have the  right to charge the Company  costs
for recruitment  consultants, if  it is  deemed necessary  to get  an
adequate  selection  of  candidates  for  members  of  the  Board  of
Directors;

10. Approval of Nomination Committee's proposal regarding  directors'
and committee fees. The  Nomination Committee has proposed  directors
and committee fees totalling EUR 282,500 to be allocated as  follows:
EUR 62,500  to  the  Chairman  of  the  Board,  EUR  25,000  to  each
respective remaining  non-executive  director,  EUR  10,000  to  each
member of the  Audit Committee and  EUR 5,000 to  each member of  the
Remuneration Committee;

11. Approval of  the Board  of Directors' proposal  on principles  of
remuneration and  other  terms  of  employment  for  members  of  the
Executive  Committee  and  other  senior  Executives.  The  Board  of
Directors proposal for principles of remuneration and other terms  of
employment  for  members  of   the  Executive  Committee  and   other
Executives entails in essence  that Oriflame shall offer  competitive
salaries according to  position and  market in order  to attract  and
retain the best individuals for  the positions and that  remuneration
shall consist of the following items:

(i) Fixed base  salary: The  members of the  Executive Committee  and
other Executives shall be offered fixed salaries that are competitive
and which are based  on the respective individual's  responsibilities
and performance;
(ii) Variable compensation:  Oriflame allocates  16 per  cent of  any
increase to operating profit to profit sharing to be shared among the
top 60 Executives. The allocation is according to position and flexed
according to performance in the  year. Moreover Oriflame has a  Share
Incentive Plan which covers the top 150 Executives and Managers. Each
year the individuals are invited to  invest in a number of shares  at
the current market  price ("Investment Shares").  In return for  this
they will receive  between 0 and  4 free shares  in three years  time
("Achievement  Shares"),  depending  on  the  increase  of  operating
profit.
(iii) Pensions:  Members  of  the  Executive  Committee  are  offered
pension benefits  that  are  competitive in  the  country  where  the
individual is resident.  Oriflame pays pensions  into an  independent
defined  contribution  scheme.  In  addition,  Oriflame  has  defined
contribution schemes for  some of  the employees  in compliance  with
pension requirements in the countries in which the Company operates.
(iv) Non-monetary benefits:  Members of the  Executive Committee  and
certain other  Executives  are  entitled  to  customary  non-monetary
benefits such  as company  cars and  company health  care.  Moreover,
certain individuals may be offered company housing and other benefits
including school fees.

The proposal corresponds with the principles adopted at the 2006  AGM
and EGM.

12. Approval of the  Board of Directors'  resolution that a  dividend
distribution of EUR 1.01 per  share (or the Swedish Krona  equivalent
per Swedish Depository  Receipt) shall  be paid  in cash  out of  the
profits of the financial year ended 31 December 2003 and that 24  May
2007 shall  be the  record  date in  respect  of such  dividend.  The
payment of cash dividend  is expected to occur  through VPC AB on  29
May 2007;

13. Approval of the Board of Director's report describing the results
of the redemption programme of the Company ended on July 3, 2006  and
the related financing method;

14. Approval of the part financing of the redemption programme of the
Company ended on July 3, 2006  by using the share premium account  of
the Company;

15. Approval  of  the transfer  of  109,908 shares  redeemed  by  the
Company to  the  employees  of  the  Company  under  the  2005  Share
Incentive Plan;

16. Amendment of the second sentence of Article 12 of the Articles of
Association of the Company whereby:"The numbers of directors shall be not less than 3 nor more than 8."

shall be replaced with:"The numbers of directors shall be not less than 3 nor more than 10."

17. Information relating to  the cost calculation  of the 2005  Share
Incentive Plan for allocations of  Investment Shares during the  year
2007;

18. Miscellaneous

Notice to shareholders
Shareholders who wish to attend the AGM and EGM must:

i. be registered as shareholders in the share register of the Company
on 11 May 2007
ii. notify the Company of their intention to attend the AGM
      and EGM no later than 5 p.m. on 14 May 2007

Shareholders  who  are  able  to  prove  that  they  are   registered
shareholders of the Company as at 11 May 2007 may attend the AGM  and
EGM.

Shareholders who wish to attend the  AGM and EGM must give notice  of
intention  to  attend  by  sending  attendance  cards  (available  on
www.oriflame.com   under   the   heading   "Attendance   Cards    for
Shareholders") to the  registered address  of the  Company as  stated
above of this Convening Notice  or by fax (+352 26  20 32 34).   They
may also  send  the  attendance  card by  email  to  the  Company  at
corporate.governance@oriflame.be or they  may deliver the  attendance
card personally to a Company  representative at the Shareholders  Day
held at 5 p.m.  on 25 April 2007  in Stockholm. All attendance  cards
must be received by the Company no later than 5 p.m. on 14 May  2007.
The attendance card must be completed in full and signed.

Holders of bearer shares  wishing to attend and  vote at the AGM  and
EGM in person  or by proxy  must deposit their  bearer shares at  the
Company's registered offices no later than 5 p.m. on 14 May 2007  and
shall obtain  a receipt  from the  Company confirming  such  deposit.
Neither a  holder of  bearer shares  nor his  or her  proxy shall  be
permitted to attend or vote at  the AGM and EGM except upon  delivery
at the meeting of the receipt confirming such deposit.

Shareholders  may   vote  by   proxy.  Proxy   cards  (available   on
www.oriflame.com under the  heading "Proxy  Cards for  Shareholders")
must be used. In order to  be included in the votes, fully  completed
and signed proxy cards must be  received by the Company by fax  (+352
26 20 32 34) or  at the registered address  of the Company as  stated
above of this Convening Notcie no later  than 5 p.m. on 14 May  2007.
Shareholders may also  personally deliver fully  and completed  proxy
cards to a Company representative at the Shareholders' Day held at  5
p.m. on 25 April 2007 in Stockholm.

Please observe that conversion from  shares into SDRs and vice  versa
is not allowed during the period between 11 May 2007 and 21 May 2007.

The  AGM  can  be  validly  held  without  any  specific  quorum  and
resolutions shall be  validly adopted  at the  AGM if  approved by  a
majority of the shares present or represented and authorized to vote.

The EGM is only validly held if at least 50% of the shares authorized
to vote are present or represented  at the EGM. Resolutions shall  be
validly adopted at the EGM if approved by a qualified majority of  at
least 2/3  of the  shares present  or represented  and authorized  to
vote.


Notice to SDR holders
Holders of Swedish  Depository Receipts of  the Company ("SDRs")  who
wish to attend the AGM and EGM must:

i. be registered in the register kept by VPC AB on 11 May 2007
ii. notify  Skandinaviska  Enskilda  Banken AB  (publ)  ("SEB)  their
intention to attend the AGM  and EGM no later than  5 p.m. on 14  May
2007

SDRs are only registered  in the name of  the holder in the  register
kept by VPC  AB ("VPC").   SDR holders  registered in the  name of  a
nominee (which  may be  a broker  or  a bank)  must have  their  SDRs
registered in their own names in  the VPC register to be entitled  to
give instructions to SEB to vote at the AGM and EGM. SDR holders  who
hold through  a nominee  should therefore  request their  nominee  to
request  a  temporary  owner  registration  (so-called   voting-right
registration) well ahead of 11 May 2007 if they wish to vote.

SDR holders who are  directly registered in the  VPC register or  who
have a voting-right registration  by 11 May 2007  may attend the  AGM
and EGM. SDR holders must be able to prove that they are SDR  holders
as at 11 May 2007 if they wish to attend.

SDR holders who are  directly registered in the  VPC register or  who
have a voting-right registration  by 11 May 2007  who wish to  attend
the AGM and  EGM must  give notice of  their intention  to attend  by
sending attendance  cards (available  on www.oriflame.com  under  the
heading "Attendance Cards for SDR Holders") to Skandinaviska Enskilda
Banken AB (publ), SEB Group Operations, Securities Operations,  Issue
Department, RB6, 106 40 Stockholm, Sweden. ).  They may also send the
attendance   card   by   email   to   SEB   Merchant   Bankning    at
issuedepartment@seb.se or they may deliver  the attendance card to  a
Company representative at the Shareholders Day  held at 5 p.m. on  25
April 2007 in Stockholm.   All attendance cards  must be received  by
SEB no later than 5 p.m. on 14 May 2007. The attendance card must  be
completed in full and signed.

SDR holders who are  directly registered in the  VPC register or  who
have a voting-right registration  by 11 May 2007  may vote by  proxy.
Voting is not  carried out  by attending the  AGM or  EGM in  person.
Proxy cards (available on  www.oriflame.com under the heading  "Proxy
Cards for  SDR Holders")  must be  used. Fully  completed and  signed
proxy cards must, in order to  be included in the votes, be  received
by Skandinaviska  Enskilda Banken  AB (publ),  SEB Group  Operations,
Securities Operations,  Issue  Department,  RB6,  106  40  Stockholm,
Sweden no  later than  5 p.m.  on 14  May 2007.  Or SDR  holders  can
personally deliver  fully  and completed  proxy  cards to  a  Company
representative at the Shareholders'  Day held at 5  p.m. on 25  April
2007 in Stockholm.

SDR holders that have not given SEB instruction as to the exercise of
the voting  rights  pertaining to  the  shares represented  by  their
respective SDRs  at  the AGM  and  EGM by  sending/delivering  SEB  a
completed and signed proxy card,  shall be deemed to have  instructed
SEB to give a proxy to a person designated by the Company to vote the
shares in the  same proportion  as all  other shares  in the  Company
represented by SDRs  that are  being voted for  at the  AGM and  EGM.
However, no such  instruction from the  SDR holders to  SEB shall  be
deemed  given  with   respect  to  any   matter  where  giving   such
instructions and/or  discretionary proxy  would not  be permitted  by
applicable law.

Please observe that conversion from  SDRs into shares and vice  versa
is not allowed during the period between 11 May 2007 and 21 May 2007.

The  AGM  can  be  validly  held  without  any  specific  quorum  and
resolutions shall be  validly adopted  at the  AGM if  approved by  a
majority of the shares present or represented and authorized to vote.

The EGM is only validly held if at least 50% of the shares authorized
to vote are present or represented  at the EGM. Resolutions shall  be
validly adopted at the EGM if approved by a qualified majority of  at
least 2/3  of the  shares present  or represented  and authorized  to
vote.

__________

Luxembourg in April 2007
Oriflame Cosmetics S.A.
The Board of Directors


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