The Employer, Inc. Unveils Four Step Strategy For Future Growth


PHOENIX, April 23, 2007 (PRIME NEWSWIRE) -- The Employer Inc. (Pink Sheets:EPLI) has set a course for rapid growth in a market segment that has estimated expenditures of more than $20 billion annually, with double digit increases each year over three decades. The market segment features, at its core, job development and job placement services with expected continued growth from a worldwide foundation built on an ongoing, developing global market.

One of the largest service providers in this market today in the United States produced over $1 billion in sales in 2006. Their sales represented less than 5% of the estimated worldwide market need and demand. The Employer, Inc., founded in 2006, has developed the expertise needed to capture a significant percentage of the unmet worldwide demand. The Employer currently lists over 2 million job openings daily, refreshed every 24 hours.

The Employer's four prong strategy for rapid growth includes the following aggressive strategies:



   1. A major marketing thrust to introduce an innovative,
      individualized program designed for small and medium size
      newspapers throughout the U.S. The program is a creative
      online employment service which will offer Internet exposure
      for employment opportunities packaged with print ads by newspapers.

   2. A Chamber of Commerce program designed to provide a revenue
      sharing platform for small to medium sized Chambers of
      Commerce each having an estimated 150 to 300 employer
      members.

   3. Expansion of its highly successful employer/ job seeker
      Benefits Package designed to give employers a significant
      competitive edge when competing for new hires. The job
      seeker benefits package has assisted employers in building
      immediate loyalties and personal bonds between themselves 
      and their new hires thereby reducing costly job turnover.

   4. The introduction of an aggressive rollup and acquisition
      program targeting city, state, regional and military,
      privately operated job development and job placement
      companies. This program is designed to increase The
      Employer's annual gross revenues significantly over the
      next 24 months while laying the foundation for the
      company's elevation to the NASDAQ Bulletin Board and/or
      Small Cap Exchange.

The Employer's president, Sam Rodenberger, estimates that the above strategies will expose approximately 25 million new potential clients to the company's innovative and expanding service delivery model.

More about The Employer, Inc.:

The Employer Inc. is an employer/job seeker human resource service company focused on a variety of industries. The company provides recruitment and job placement services in the professional, management, clerical, administrative, service and industrial markets. Its unique scientifically based services, online and offline include job screening, recruiting, and job matching to employer job requirements. These unique services feature job seekers profiling, three levels of background screening, customized personnel management reports, job profiling, job analysis and descriptions. Additional services include turnover tracking and analysis, opinion surveys exit interviews and follow-up issue analysis. A mainstay of The Employers Inc. program is its employee/ employer benefits package featuring an advanced electronic pay card system, a community based Discount Payment Card including health, vision, and dental programs. The Discount Payment Card features over 15 other frequently used community services for the entire family.

Strategic Alliance Associates provides loss prevention, safety training, compensation program design, management development, and pre-employment, skills testing assessments. Online personal training and education programs providing job seekers success tips and techniques ranging, from interviewing skills, to dressing for the most positive impact on employers.

University Affiliate Projects for research and development features new products and services designed to keep The Employer at the cutting edge of the ever changing employer/job seeker requirements and expectations.

TheEmployer.com logo is available at http://www.primenewswire.com/newsroom/prs/?pkgid=3119

Forward-looking statements in this release are made pursuant to the "Safe Harbor" provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that such forward-looking statements involve risks and uncertainties, including, without limitation, continued acceptance of the company's products, increased levels of competition for the company, new products and technological changes, the companies dependence upon third-party suppliers, intellectual property rights and other risks.



            

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