Centale, Inc. Introduces Multi-Faceted Communication Platform in the Wake of Recent University Tragedy


EAST AURORA, N.Y., April 23, 2007 (PRIME NEWSWIRE) -- Centale, Inc. (OTCBB:CNTL) is pleased to announce the introduction of the CommunityAlertPRO for use by all Universities. The core value of the CommunityAlertPRO solution is the effective delivery of time sensitive and critical information when needed most. In the case of an emergency, the student would receive direct communication to his or her desktop, email inbox and cell phone.

"We are deeply saddened by the Virginia Tech tragedy. Events like those at Virginia Tech and the current world climate reinforce the need for an Emergency Broadcast Communication System that utilizes today's technology. The CommunityAlertPRO offers quick, efficient and simultaneous delivery of time sensitive news direct to the desktop, email inbox and cell phone," stated Todd Wier, CEO of Centale, Inc.

The architectural design of Centale's core technology (the Catalyst EV(tm)) and ease of customization is the primary reason the company can react so quickly to market needs and deliver such robust applications. "I found no comparable solution that is as comprehensive, multi-faceted or effective as the CommunityAlertPRO," stated Andrew Nichols, Director of Operations at Centale Inc.

The traditional desktop notification would be replaced with a yellow colored alert flashing on the middle of the screen, notifying the student of exactly what has taken place and instructions for subsequent steps. The student could then forward the message to all of his or her friends using the tool itself -- this 'send to friends' feature quickens the notification process in the time of crisis. The intent is to use this multi-pronged communication mechanism to deliver critical news to desktop, email and cell phones ensuring that, when required, there is no single point of failure in communication.

It also serves the day-to-day purposes of the University by keeping the student body informed of course selection deadlines, tuition due dates, event schedules etc. while providing a more effective solution than email. The CommunityAlertPRO will serve as an extension of the University website and empower them with proactive broadcast ability. In addition to the notification benefits, there are many revenue streams to take advantage of should the University or student body choose.

The CommunityAlertPRO development team is Microsoft Gold Certified -- Microsoft's .NET Framework and ISO 9001:2000 standards for quality management are employed. The application uses no 'spyware' and communicates server to server maintaining a virus-free environment.

About Centale, Inc.:

Centale, Inc. (www.centale.com) is focused on the deployment and commercialization of its next generation electronic communication platforms, which are intended to aggregate and entertain audiences while providing advertising services and valuable information.

The Centale, Inc. logo is available at http://www.primenewswire.com/newsroom/prs/?pkgid=3191

Statements contained in this news release, other than those identifying historical facts, constitute 'forward-looking statements' within the meaning of Section 21E of the Securities Exchange Act of 1934 and the Safe Harbor provisions as contained in the Private Securities Litigation Reform Act of 1995. Such forward-looking statements relating to the Company's future expectations, including but not limited to revenues and earnings, technology efficacy, strategies and plans, are subject to safe harbors protection. Actual company results and performance may be materially different from any future results, performance, strategies, plans, or achievements that may be expressed or implied by any such forward-looking statements. The Company disclaims any obligation to update or revise any forward-looking statements.

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