METRO Cash & Carry France deploys Pricer ESL

METRO Cash & Carry France deploys Pricer ESL

Metro Cash & Carry France, a unit of the world's third largest retailer, has
chosen the Pricer ESL system for deployment. A first order has been placed for
17 Cash & Carry at a total value of SEK 12 Million (1.7 MUSD) with deliveries
taking place during Q2 and Q3 2007.

Metro Cash & Carry Germany was the first major retailer in the world to roll out
ESL. Metro Cash & Carry in France operates 84 Cash & Carry, and carried out ESL
pilots during 2006.

“Metro France had market specificities that meant they wanted to be sure about
the pertinence of ESL and the system chosen,” says Jan Forssjö, CEO Pricer AB,
“and we are proud that the French pilots were a success in meeting all their
requirements, including timely stock update and ESL traceability.”  

France is the second Metro country to roll out ESL. This decision is pointing to
a new trend in Metro automation worldwide,” added Jan Forssjö, “and which we
plan to be apart of”. The stores will be powered by Pricer's new Continuum ESL
technology.

About Metro:
Metro Group operates more than 2,100 locations in 30 countries and employs
approximately 250,000 people worldwide. The company is divided into four
business units Cash & Carry, Food Retailing, Nonfood Specialty Stores and
Department Stores, serving both businesses and consumers. Brand names like Metro
Cash & Carry, Real, Extra, Media Markt, Saturn and Galeria Kaufhof are all well
known in the market.





For further information, please contact:
Jan Forssjö, President and CEO Pricer AB: +46 8 505 582 00

Pricer provides the retail industry's leading electronic display and Electronic
Shelf Label (ESL) platform, solutions, and services for intelligently
communicating, managing, and optimizing product information on the shop floor.
The platform is based on a two-way communication protocol to ensure a complete
traceability and management of resources. The Pricer system significantly
improves consumer benefit and store productivity. 

Pricer, founded in 1991 in Uppsala, Sweden, offers the most complete and
scalable ESL solution. Pricer has over 3,000 installations across three
continents with approximately 60 % market share. Customers include many of the
world's top retailers and some of the foremost retail chains in Europe, Japan
and the USA. Pricer, in co-operation with qualified partners, offers a totally
integrated solution together with supplementary products, applications and
services.

Pricer AB (publ) is quoted on the Nordic Small Cap list of OMX. For further
information, please visit www.pricer.com  

Pricer AB (publ)		
Bergkällavägen 20-22
SE-192 79 Sollentuna
Sweden

Website: www.pricer.com  
Telephone: +46 8 505 582 00
Corporate Identity number: 556427-7993