SAN ANTONIO, April 25, 2007 (PRIME NEWSWIRE) -- Sweet Success Enterprises (OTCBB:SWTS), maker of a line of innovative and delicious healthy-lifestyle beverages, announced today the long-awaited availability of its Fuel for Health(tm) product line in H-E-B Grocery Company stores. Sweet Success offers a complete line of shelf stable, all natural functional beverages, including GlucaSafe(tm), the only beverage containing Cinnilun PF(r), that may support healthy glucose levels, as a key ingredient.
Based in San Antonio, H-E-B employs more than 60,000 Partners (employees) and serves millions of customers in more than 300 stores and 150 communities throughout Texas and Mexico.
The complete line of the seven Fuel for Health beverages will be merchandised in Sweet Success coolers in select H-E-B Healthy Living stores plus placement on the shelf in other Healthy Living stores throughout the state. "A part of our sales and distributions goals is to enter accounts we have targeted since we began beta testing our products through regional markets in 2005," said William Gallagher, Sweet Success' Chairman and CEO. "We are thrilled that we have attained cooler space in H-E-B's Healthy Living stores."
The coolers, which display all seven healthy beverages through a glass door, will be prominently placed in the high-end stores. While Sweet Success beverages are shelf stable, cooler placement will facilitate immediate consumption due to impulse buying. Each cooler will contain consumer information on functional ingredients, benefits and nutritional facts. Shortly after cooler placement, Sweet Success will conduct in-store demos to allow consumers to sample the all natural functional beverage line.
Sweet Success healthy-lifestyle beverages will be delivered to the H-E-B stores by Kehe Food Distributors. The Company recently announced an agreement whereby the national distributor will carry all seven Fuel for Health products.
San Antonio-based Sweet Success Enterprises, Inc. acquired Nestle's original Sweet Success(tm) brand in 2002 and has re-launched a product line to tap into the rapidly growing demand for convenient and nutritious functional beverages. Its line of Fuel for Health(tm) all-natural beverages is available in a growing number of stores and includes select ingredients to satiate, boost energy and immunity and enhance a healthy lifestyle. See the Company's web site at www.sweetsuccess.com for more information on the products and to order online.
These statements have not been evaluated by the FDA. These products are not intended to diagnose, treat, cure or prevent disease.
The Sweet Success Enterprises Inc. logo is available at http://www.primenewswire.com/newsroom/prs/?pkgid=3428
"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: This release includes forward-looking statements intended to qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. All statements which address actual results could differ materially from those expressed or implied in forward-looking statements. These statements are made on the basis of management's views and assumptions. As a result, there can be no assurance that management's expectations will necessarily come to pass. These forward-looking statements generally can be identified by phrases such as management "believes," "expects," "anticipates," "foresees," "forecasts," "estimates" or other words or phrases of similar import. Similarly, statements in this release that describe the Company's business strategy, outlook, objectives, plans, intentions or goals also are forward-looking statements. All such forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those in forward-looking statements. Management cautions that the ability to attract clients and generate business may be affected by a decline in the Company's financial ratings, the competitive environment, the Company's ability to raise sufficient capital to meet the collateral requirements associated with its current business and to fund the Company's continuing operations and changes in market conditions.