KANSAS CITY, Mo., May 1, 2007 (PRIME NEWSWIRE) -- Bernstein-Rein has won agency-of-record duties for Stiletto Brands, a premium spirits importer headquartered in New Orleans, La. Bernstein-Rein's first priority is handling all aspects of the national brand and product launch for the new client's signature offering, Stiletto Super Premium Vodka. Stiletto is the first woman-owned vodka company in the United States and one of the few woman-owned companies in the spirits industry.
According to the Distilled Spirits Council of the United States, vodka dominates the industry, accounting for nearly 27 percent of the distilled spirits sold in the United States. Stiletto is a grain-based Russian vodka and is classified in the "super-premium" category, the fastest-growing segment of the spirits industry. In addition to Stiletto Vodka, it also will be available in chocolate, vanilla and mint flavors. Sazerac Brands will manage Stiletto's importation and national distribution, initially through Republic Brands and Young's Market Company.
Ray Edwards, Stiletto's managing director, says that Stiletto has all the characteristics of becoming a classic leading brand, but, to get there, it needs an agency that knows how to successfully plan and execute an integrated national launch. "We chose Bernstein-Rein," he said, "based on its impressive track record of successful national brand rollouts -- growing companies into category leaders. And BR is living up to its reputation."
"One of the exciting things about launches today," states Steve Bernstein, Bernstein-Rein's senior vice president and chief operating officer, "is the tremendous variety of integrated resources we employ." In addition to traditional broadcast and print media, Bernstein-Rein is utilizing a whole host of nontraditional marketing tools.
"Stiletto truly is our marketing partner," Bernstein concludes. "It's a sophisticated brand with amazing potential, and, together, our goal is to create one of the premier names in the spirits industry."
Bernstein-Rein knows that real enduring strength comes from being true to who you are. As an independent marketing communications agency rooted in the heartland, it's uniquely positioned to deliver that authenticity and connection to real consumers. Established in 1964, it continues to build some of the world's best-known brands, turn them into household names and inspire consumers to act. Go to bernsteinrein.com for a list of its clients and to see its award-winning work.
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