Web's Fastest Growing Online Health Property Will Add Psych Central's
Mental Health Content to the Everyday Health Network
Waterfront Media Will Also Serve as Psych Central's
Advertising Representation
NEW YORK, May 1, 2007 (PRIME NEWSWIRE) -- Everyday Health (www.EverydayHealth.com), the third largest commercial web property in the online health space published by Waterfront Media, today announced an agreement with the leading mental health portal, Psych Central (www.PsychCentral.com), to offer expanded mental and emotional health content to its 7.4 million unique users. Beginning next month, Psych Central will syndicate select original news and informational articles at EverydayHealth.com, which will also serve as Psych Central's official advertising representation.
"By working with a best-in-class site like Psych Central, we can offer even more award-winning content across the Everyday Health Network to benefit our rapidly expanding audience and to better serve the needs of our growing advertiser base ," said Waterfront Media CEO and Co-Founder, Ben Wolin. He added, "Working with Psych Central helps further our mission of making the Everyday Health Network the leading online health destination."
"We're excited to be joining the Everyday Health Network," said Dr. John M. Grohol, Psy.D., founder and publisher of Psych Central. "This will enable us to bring our 12-year history of reliable and trusted information to many more millions of Americans seeking mental and emotional health information online," he said.
"This paves the way for expanded advertising programs that couple Psych Central's award-winning content and Everyday Health's many health condition centers," said Everyday Health Vice President Ezra Doty. "Aggregating highly specialized emotional health content across multiple sites improves our ability to deliver more targeted media to a larger total audience. When sites like Psych Central join the network, it gives us a lot more flexibility in terms of what we can offer our advertisers, and further improves our ability to deliver successful campaigns"
According to comScore Media Metrix, of the top 250 properties on the Internet, Everyday Health was among the top twenty fastest growing in the first month of the year, with the number of unique visitors growing more than 39%. It was also one of the fastest growing sites in the health category. March usage figures show Everyday Health attracted more unique visitors than large health information aggregators like AOL Health and was also the third-largest site in the Women's Category
About Psych Central
Psych Central(r), located at PsychCentral.com, is a leading mental health portal that features original, peer-reviewed editorial content, news, research briefs, clinical trials, ratings and reviews of medications and treatments, the popular World of Psychology blog, and a thriving online support community. Each month more than 600,000 people visit Psych Central's independent libraries and communities, contribute to their own blogs, take an interactive screening quiz, and track their progress over time. Founded in 1995, Psych Central is published by John M. Grohol, Psy.D., a pioneer and expert in online mental health. Dr. Grohol's leadership helped to break down the barriers of stigma often associated with mental health concerns, bringing trusted resources to the Internet. For more news from Psych Central, please visit http://psychcentral.com/about/press_releases/
About Everyday Health
Everyday Health (www.EverydayHealth.com), the flagship of Waterfront Media, provides consumers with health and wellness information from 40 condition centers and showcases 16 nationally-recognized specialists from leading medical institutions including Brigham and Women's Hospital, Harvard Medical School, Memorial Sloan-Kettering Cancer Center, Mount Sinai Medical Center, New York-Presbyterian Hospital, and Massachusetts General Hospital. Unique interactive features at the network include highly customizable user options such as condition-specific meal plans, a Three-Minute Health Check, dynamically generated shopping lists and blood sugar and cholesterol trackers.
About Waterfront Media
Waterfront Media (www.waterfrontmedia.com), the premier online publisher of self-help experts, is the largest privately held online health company. With the Internet at the core of its publishing platform, Waterfront Media connects America's best health experts with millions of people looking to improve their lives through advice, tools and online communities Waterfront Media is the online publisher of EverydayHealth.com and Web sites for Arthur Agatston's South Beach Diet book, fitness guru Denise Austin, as well as MyOptimumHealthPlan.com, Dr. Andrew Weil's online program, and WhattoExpect.com based on the best-selling guide, "What to Expect When You're Expecting by Heidi Murkoff, "the mom who wrote the book" on pregnancy and parenting. Through its network of sites, including the flagship EverydayHealth.com, Waterfront Media enables consumers to manage their health online and make positive life changes through unique interactive features and personalized advice, tools, and online communities.