Sweet Success Health and Wellness Beverages Quickly Sell Out At Amazon.com

Consumers Purchase All Beverages in Product Line Causing Amazon to Reorder Three Times During the Last Month


SAN ANTONIO, May 2, 2007 (PRIME NEWSWIRE) -- Sweet Success Enterprises (OTCBB:SWTS), maker of a line of innovative and delicious health and wellness beverages, announced today that all of the six Fuel for Health(tm) products stocked at Amazon.com sold out. GlucaSafe(tm) the only beverage that contains Cinnulin PF(r) (which may support healthy blood glucose levels) was the most popular product at a recent American Diabetes Association Expo in San Antonio, Texas. In addition, the company also produces Power Blend a juice based energy drink, and ChocKoala(tm) Immunity Jr. a non dairy non soy immune-boosting children's beverage. These and all Sweet Success' other products sold out within one month of becoming available for sale through the online giant.

"We are excited at the momentum we have built in the online marketplace through Amazon.com," stated William Gallagher, CEO of Sweet Success. "The swift sell-through validates the online market as a viable and promising sales venue in addition to the brick and mortar stores."

With its recently expanded sales staff, the company continues its sales efforts at grocery and specialty retailers as well as other specialized online retailers.

Amazon.com, Inc., a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as health and personal care, jewelry and watches, gourmet food, sports and outdoors, apparel and accessories, books, music, DVDs, electronics and office, toys and baby, and home and garden.

San Antonio-based Sweet Success Enterprises, Inc. acquired Nestle's original Sweet Success brand in 2002. Nestle's spent approximately $180,000,000 dollars developing the brand. The company has re-launched a product line to tap into the rapidly growing demand for convenient and nutritious functional beverages. Its line of Fuel for Health(TM) all-natural beverages is available in a growing number of stores and includes select ingredients to satiate, boost energy and immunity and enhance a healthy lifestyle. See the Company's web site at www.sweetsuccess.com for more information on the products and to order online.

The Sweet Success Enterprises Inc. logo is available at http://www.primenewswire.com/newsroom/prs/?pkgid=3428

Product statements have not been evaluated by the FDA. The products are not intended to diagnose, treat, cure or prevent disease.

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: This release includes forward-looking statements intended to qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. All statements which address actual results could differ materially from those expressed or implied in forward-looking statements. These statements are made on the basis of management's views and assumptions. As a result, there can be no assurance that management's expectations will necessarily come to pass. These forward-looking statements generally can be identified by phrases such as management "believes," "expects," "anticipates," "foresees," "forecasts," "estimates" or other words or phrases of similar import. Similarly, statements in this release that describe the Company's business strategy, outlook, objectives, plans, intentions or goals also are forward-looking statements. All such forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those in forward-looking statements. Management cautions that the ability to attract clients and generate business may be affected by a decline in the Company's financial ratings, the competitive environment, the Company's ability to raise sufficient capital to meet the collateral requirements associated with its current business and to fund the Company's continuing operations and changes in market conditions.



            

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