SHANGHAI, China, May 7, 2007 (PRIME NEWSWIRE) -- i-level Media Group Inc. (OTCBB:ILVL) today announced that it has entered into a long-term content sourcing agreement with iVivi.cn, a producer of unique fashion and lifestyle programming targeted to China's up-and-coming generation of style-conscious young women. Under the agreement, iVivi will supply a series of short video programs covering beauty and fashion tips for the modern woman which will be aired on i-level's Mobile Media Network, China's largest in-taxi digital media and advertising network.
"We make it a priority to offer passengers in i-level equipped taxis a variety of high-quality programming content that will inform and entertain them during their ride," explained Aidan Sullivan, President and CEO of i-level. "iVivi's original short-format video programs are savvy and hip, and we're convinced they'll be very well received by the young, professional women who make up an important part of the taxi-riding demographic."
For their part, iVivi's management team was equally enthusiastic about the partnership. "We chose to work with i-level because their media network is fresh and innovative and it reaches a great mix of the young, professional, and upscale demographic groups that our programs are targeted to," commented iVivi.cn's President, Vivian Lin.
i-level will begin incorporating iVivi's original content into its in-taxi video programming on its Shanghai-based media network as of this week.
About i-level: i-level Media Group Inc. (www.i-levelmedia.com) is an emerging media company delivering powerful digital media solutions for out-of-home advertising in China. The company owns and operates one of the largest digital in-taxi advertising networks in existence and also licenses its technology and expertise to third parties seeking mobile digital media solutions. i-level's proprietary technological platform, consisting of high-quality LCD displays mounted inside the passenger compartments of taxis, provides a consistent, reliable and high-impact channel for reaching consumers on the go. Through exclusive distribution agreements with China's leading taxi operators, i-level puts advertisers' messages in front of a highly sought-after audience, in a captive and intimate setting.
About iVivi: iVivi.cn (www.ivivi.cn) is a startup women's fashion and lifestyle website, offering viewers fashion news, interactive forums, beauty tips, and product reviews through digital media content such as text and video. iVivi produces original video content for China's female youth market with the intent of consumer education, and brand awareness for fashion and beauty products. As one of the first content providers to utilize digital video, iVivi is able to reach a larger audience than traditional websites and print publications. iVivi is based in Shanghai, China, and its website was launched in February, 2007.
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