Björn Borg AB listed on the Nordic Exchange


Press release - May 7, 2007                                                     
Björn Borg AB listed on the Nordic Exchange                                     
Today, Björn Borg AB, a Mid Cap company within Consumer Discretionary, has been 
listed on the Stockholm Stock Exchange. Björn Borg moves up from First North to 
the Nordic Exchange's main market.                                              
Björn Borg (formerly Worldwide Brand Management AB) currently has operations in 
five product areas: clothing, footwear, bags, eyewear and fragrances. Björn Borg
products are sold in ten markets in Europe, the largest of which are Sweden and 
the Netherlands. The Björn Borg brand was established at the end of the 1980's. 
The company has been traded on an alternative market place - the present First  
North - since December 2004.                                                    
”Björn Borg is a very good example on how our set up with our main market and   
our market for growth companies, First North, works. Companies can focus on     
growth and development on First North and then, when they are ready and fulfill 
with requirements for the main market, make the shift,” says Jenny Rosberg,     
President of Company Services at OMX.                                           
Photographs will be available on                                                
www.omxgroup.com/nordicexchange/marketnews/corporateactions/listings.           
A round lot of shares in Björn Borg, whose short name is BORG, amounts to 100.  
Björn Borg is a Mid Cap company in the Consumer Discretionary sector.           

For more information, please contact                                            
Jonas Rodny, OMX Nordic Exchange		+46 (0)8 405 72 67                            


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www.omxgroup.com.

Attachments

070507_bjorn_borg_eng.pdf