HumWare Media Corp's Boondoggle Sports Network to be Showcased At the Digital Signage Expo 2007


GOLDEN, Colo., May 8, 2007 (PRIME NEWSWIRE) -- HumWare Media Corporation (Pink Sheets:HMWM) is pleased to announce that the Company's Boondoggle Sports Network will be showcased from the Company's custom media player manufacturer's booth #723 at the 2007 Digital Signage Expo May 16 and 17, at Navy Pier, in Chicago, Illinois.

The Digital Retailing Expo is the largest and most comprehensive international trade show and conference dedicated to screen-based, in-store media networks, digital signage and solutions for applications within retail, hospitality, transportation and financial establishments.

"This is a terrific opportunity for us to showcase Boondoggle Sports Network to the international digital signage industry through our manufacturer Audio Video Interactive. The timing is perfect, as it coincides with the deployment of our new Boondoggle Sports Network media players in restaurants and bars throughout the country," stated John Huemoeller, CEO of HumWare Media Corporation.

The Boondoggle Sports Network is delivered via the Internet and displayed on television monitors in bars and restaurants including Hooters, Champps, Jillians and many more. The system operates on custom built media players using a proprietary suite of supporting software that are manufactured by Audio Video Interactive, Inc.

For more information, please visit the booth #723 or visit their website at http://www.humware.com/

About Audio Video Interactive Inc.

Founded in 1997 AVI is a pioneer in the digital signage industry. Its management team brings extensive experience from the technology, media, and advertising industries. From its locations in Scottsdale, Arizona and Burlington, Ontario, AVI offers a full suite of digital signage products, from audio samplers to fully customizable digital displays. AVI is best known for its line of Digital Associate media players, including models that can be managed remotely using a web browser.

About HumWare Media Corporation:

HumWare Media Corporation is an emerging out-of-home "new media" advertising company operating the Boondoggle Sports Network (BSN). BSN delivers interactive sports trivia and fantasy sports entertainment to the hospitality industry. The Company also operates unique fantasy sports contests and sells sports memorabilia through its wholly owned subsidiary Timeless Sports Inc.

Safe Harbor Act: This release includes forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 that involves risks and uncertainties including, but not limited to, the impact of competitive products, the ability to meet customer demand, the ability to manage growth, acquisitions of technology, equipment, or human resources, the effect of economic business conditions, and the ability to attract and retain skilled personnel. The Company is not obligated to revise or update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this release.



            

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