Interim Report January

Interim Report January - March 2007

• Net sales of SEK 64.1 M (67.5), a decrease of 5 percent

• Result after tax of SEK -2.7 M (-21.9), a significant improvement

• Result per share of SEK -0.003 (-0.03)

• Orders received of SEK 91.1 M (160.0)

• Gross margin of 27 (16) percent

• Improved operating result, amounting to SEK -3.2 M (-21.0)

• Liquid funds of SEK 35.8 M (56.3)


• Pricer issues convertible debentures for SEK 74.9 M

• Pricer and Ishida sign license agreement for wireless graphic displays with a
first payment of SEK 14 M received in April


Subsequent events

• Cepsa Spain rolls out Pricer ESL with an order worth SEK 5 M

• Casino continues ESL installations

• Metro Cash & Carry France deploys Pricer ESL


For further information, please contact:
Jan Forssjö, President and CEO, Pricer AB +46 8 505 582 00


Pricer provides the retail industry's leading electronic display and Electronic
Shelf Label (ESL) platform, solutions, and services for intelligently
communicating, managing, and optimizing product information on the shop floor.
The platform is based on a two-way communication protocol to ensure a complete
traceability and management of resources. The Pricer system significantly
improves consumer benefit and store productivity. 

Pricer, founded in 1991 in Uppsala, Sweden, offers the most complete and
scalable ESL solution. Pricer has over 3,100 installations across three
continents with approximately 60 % market share. Customers include many of the
world's top retailers and some of the foremost retail chains in Europe, Japan
and the USA. Pricer, in co-operation with qualified partners, offers a totally
integrated solution together with supplementary products, applications and
services.

Pricer AB (publ.) is quoted on the Nordic Small Cap list of OMX. For further
information, please visit www.pricer.com  

Pricer AB (publ.)						
Bergkällavägen 20-22					
SE-192 79 Sollentuna
Sweden
Telephone: +46 8 505 582 00					
Website: www.pricer.com
Corporate Identity number: 556427-7993
Interim Report January - March 2007

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