Annual General Meeting held on May 9, 2007


Annual General Meeting held on May 9, 2007

The Annual General Meeting of Pricer AB (publ) was held on May 9th, 2007. The
following major decisions were made:

Voting list
The voting list was approved and 40 percent of total number of votes were
present through 43 shareholders.

Election of Board of Directors
The meeting decided to re-elect Elie Barr, Jan Forssjö, Daniel Furman and Akbar
Seddigh. Magnus Schmidt was elected new member of the Board. Salvatore Grimaldi,
Göran Lindén and Michael S. Juuhl had after nine and three years respectively on
the Board declined re-election. Akbar Seddigh was appointed Chairman and Magnus
Schmidt as vice Chairman of the Board.

Magnus Schmidt, born 1940, holds a BA-degree and works since many years as an
international consultant. Magnus is currently member of the Board of among
others, Einar Matsson AB, Elekta AB, E.ON Trading Nordic AB, and Upplands Motor
Holding AB and Chairman of the Board in Einar Matsson AB and Upplands Motor
Holding AB.

Formation and duties of the Nomination Committee
The meeting decided to adopt the proposal regarding the Nomination Committee's
composition and duties. It was, however, decided to add one more member to the
Committee to be independent and represent the small shareholders of Pricer. The
Committee then consists of the chairman of the Board, one representative each of
the three largest shareholders and the member mentioned above.

Decision on principles for remuneration to senior executives
The Shareholders decided to adopt the recommendation of the Board regarding
principles for remuneration to senior executives with minor changes.

Authorisation to the Board to issue shares
The meeting decided to authorise the Board of Directors, on one of more
occasions during the period before the next AGM, to decide on the issuance of no
more than 50,000,000 new shares of class B. The Board shall have the right to
decide on the issuance of shares in exclusion of the shareholders' pre-emptive
rights, with or without non-cash consideration. 


For further information, please contact:
Jan Forssjö, President and CEO Pricer AB: +46 8 505 582 00


Pricer provides the retail industry's leading electronic display and Electronic
Shelf Label (ESL) platform, solutions, and services for intelligently
communicating, managing, and optimizing product information on the shop floor.
The platform is based on a two-way communication protocol to ensure a complete
traceability and management of resources. The Pricer system significantly
improves consumer benefit and store productivity. 

Pricer, founded in 1991 in Uppsala, Sweden, offers the most complete and
scalable ESL solution. Pricer has over 3,100 installations across three
continents with approximately 60 % market share. Customers include many of the
world's top retailers and some of the foremost retail chains in Europe, Japan
and the USA. Pricer, in co-operation with qualified partners, offers a totally
integrated solution together with supplementary products, applications and
services.

Pricer AB (publ.) is quoted on the Nordic Small Cap list of OMX. For further
information, please visit www.pricer.com  

Pricer AB (publ)						
Bergkällavägen 20-22
SE-192 79 Sollentuna
Sweden
Telephone: +46 8 505 582 00
Website: www.pricer.com 
Corporate Identity number: 556427-7993 

Attachments

05102189.pdf