SAN ANTONIO, May 14, 2007 (PRIME NEWSWIRE) -- Sweet Success Enterprises (OTCBB:SWTS), the maker of a line of innovative and delicious healthy-lifestyle beverages, announced that the company's revolutionary GlucaSafe(r) -- a functional health beverage - was ranked no. 4 by Amazon.com Movers and Shakers. This ranking has spurred the Company to expand into other E-commerce retailers.
On May 2, 2007, the Company announced that Sweet Success(r) products had quickly sold out at Amazon.com. Amazon.com was the company's prime choice to enter into the electronic markets or "e-tailers" to offer its new Fuel for Health(r) line of wellness beverages.
On Monday, May 7th 2007, the company received a report from Amazon.com called Amazon.com Movers & Shakers. Amazon.com reported that the biggest gainers in Amazon.com's sale rank in the past 24 hours included Sweet Success GlucaSafe. GlucaSafe was ranked no. 4 in the grocery category following Lancome Hydra Zen Moisturizing Cream at no. 3, Neutrogena Triple Moisture at no. 2 and Similac Baby Formula at no. 1. "This type of initial sales velocity in the electronic market place is exciting for us," says William Gallagher, Sweet Success CEO. "Initially, we looked at Amazon.com as another retailer to join the ranks among grocers such as Texas-based H-E-B grocery stores, but now we believe e-commerce retailers could be some of the largest distributors for the company."
With recent events at Amazon, the company now believes that the electronic retail market could be one of its largest sectors of distribution. This broad market could include accounts such as online drugstores and other retailers, such as the club stores, that have brick and mortar outlets as well as thriving online sales. "With the global reach of the online market we have the capability to span oceans and suddenly be retailing in Japan, which already has a huge market for health and nutritional products," continued Gallagher.
E-commerce is not available to most of Sweet Success' competition, Odwalla and Naked Juice, because their products require refrigeration. All of Sweet Success products are shelf stable.
Amazon.com, Inc., a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as health and personal care, jewelry and watches, gourmet food, sports and outdoors, apparel and accessories, books, music, DVDs, electronics and office, toys and baby, and home and garden.
San Antonio-based Sweet Success Enterprises, Inc. acquired Nestle's original Sweet Success brand in 2002. Nestle's spent approximately $180,000,000 developing the brand. The company has re-launched a product line to tap into the rapidly growing demand for convenient and nutritious ready-to-drink functional beverages. Its line of Fuel for Health(TM) all-natural beverages is available in a growing number of stores and includes select ingredients to satiate, boost energy and immunity and enhance a healthy lifestyle. See the Company's web site at www.sweetsuccess.com for more information on the products and to order online.
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"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: This release includes forward-looking statements intended to qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. All statements which address actual results could differ materially from those expressed or implied in forward-looking statements. These statements are made on the basis of management's views and assumptions. As a result, there can be no assurance that management's expectations will necessarily come to pass. These forward-looking statements generally can be identified by phrases such as management "believes," "expects," "anticipates," "foresees," "forecasts," "estimates" or other words or phrases of similar import. Similarly, statements in this release that describe the Company's business strategy, outlook, objectives, plans, intentions or goals also are forward-looking statements. All such forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those in forward-looking statements. Management cautions that the ability to attract clients and generate business may be affected by a decline in the Company's financial ratings, the competitive environment, the Company's ability to raise sufficient capital to meet the collateral requirements associated with its current business and to fund the Company's continuing operations and changes in market conditions.