LAS VEGAS, May 14, 2007 (PRIME NEWSWIRE) -- Bionic Products, Inc. (Pink Sheets:BNPD), the developer of innovative water and beverage technologies, is pleased to announce that Fire Mountain Beverage (Pink Sheets:FBVG), a California based bottling company, will be responsible for bottling the initial promotional orders of LadyPink and Bionic-Boink energy drinks. Additionally, as part of the distribution and joint marketing agreement, the companies will collaborate on future product lines and marketing initiatives.
Preliminarily, Bionic Products will be ordering 10,000-20,000 bottles for product promotions, as well as for retailers that have previously expressed interest. Fire Mountain Beverage will assist the company in distributing the products and expanding its distribution presence. Fire Mountain's current customer base includes single and multi-store retail operations, governmental agencies, distributors, convenience stores, schools and other outlets.
Michael P. McCabe, CEO & President of Bionic Products, commented, "We look forward to sharing our product lines and marketing resources with Fire Mountain Beverage. The collaboration also entails co-developing new energy drinks and products that are on the cutting edge of the energy drink/vitamin supplemental market. Additionally, Bionic Products continues to search for partners to incorporate environmentally friendly packaging to our line of great tasting energy drinks."
According to Anthony K. Miller, CEO of Fire Mountain Beverage, "We are excited to start bottling the Bionic Products line and feel that the order size could be limitless in the very near future. In fact, feedback thus far has shown that Bionic-Boink and LadyPink both taste great and are very refreshing, giving you a sense of clarity and energy."
Bionic's distribution is being targeted to wellness centers, trendy retail outlets and night clubs. The power and energy drink business is one of the fastest growing sectors in the entire beverage industry. Bionic Products, Inc. is a Nevada Corporation formed for the purpose of discovering, developing and marketing breakthrough energy drinks that will enhance the health and wellness of consumers. The company's common stock is traded on the OTC under the symbol: BNPD.PK. For more information please visit www.bionicwater.com or www.ladypink.us.
Except for historical information contained herein, the matters set forth in this news release are forward-looking statements that involve certain risks and uncertainties that could cause actual results to differ from those in the forward-looking statements. Potential risks and uncertainties include such factors as "the Company's to meet current capital requirements, including an expected capital infusion", the amount of sales of the Company's products, the competitive environment within the beverage industry, the ability of the Company to continue to expand its operations, the level of costs incurred in connection with the Company's expansion efforts and the financial strength of the Company's customers and suppliers.