MTG SIGNS AGREEMENT TO SELL TV SHOP

MTG SIGNS AGREEMENT TO SELL TV SHOP

Modern Times Group MTG AB (publ.) (‘MTG' or ‘the Group'), the international
entertainment broadcasting group, today announced that MTG Homeshopping AB has
signed an agreement to sell 100% of the issued shares of TV Shop Europe AB to
Guthy-Renker Europe AB for a cash and debt free consideration of SEK 70.3
million in cash.

The closing of the transaction is expected to take place within two months, and
TV Shop will be deconsolidated from MTG's accounts with effect from the closing.
 The transaction is not subject to any regulatory approval requirements.  MTG
has also committed to sell media time on Viasat channels to TV Shop for a period
of two years from the closing of the transaction. The media time to be committed
is in line with the levels provided during 2006.  

TV Shop generated SEK 348 million of net sales in 2006 and an operating profit
of SEK 0.3 million, and currently employs 47 people. The transaction will give
rise to a preliminary net gain of approximately SEK 10 million. The net gain
will be reported in MTG's results for the second quarter and six months ended 30
June 2007, at the operating income (EBIT) level for the ‘Online' business area. 

Guthy-Renker Europe AB is a subsidiary of Guthy-Renker Corporation. Established
in 1988, Guthy-Renker Corporation is one of the world's largest direct response
television companies with annual sales of US$ 1.5 billion per year. 
Guthy-Renker Corporation is well known as the leading producer of high quality
infomercials, with offices in Palm Desert and Santa Monica (California), London,
Beijing, Tokyo, New Zealand, and Sydney. Originally launched as a direct
television marketer, Guthy-Renker Corporation is a privately owned, vertically
integrated company, which makes high quality products available to US and
international consumers through broadcast television (cable and satellite), the
internet, telemarketing, direct mail and other retail channels.

Hans-Holger Albrecht, President and CEO of MTG, commented: “TV Shop was launched
by MTG back in 1989, and has grown to become one of Europe's leading direct
response television channel businesses, reaching over 100 million homes in over
50 countries.  The sale of the business to a leading player in the DRTV industry
is in line with our focus on our core broadcasting assets and the ongoing
streamlining of our operations.  It will also enable the TV Shop business to
benefit from increased scale in a rapidly consolidating industry. We are pleased
to have found a new owner for TV Shop who will be able to offer the continued
attention and development that the business deserves.” 


***


For further information, please visit www.mtg.se, email info@mtg.se, or contact:

Hans-Holger Albrecht, President & CEO			
tel: +46 (0) 8 562 000 50

Matthew Hooper, Corporate Communications		
tel: +44 (0) 20 7321 5010


Modern Times Group is a leading international entertainment broadcasting group
with the second largest geographical broadcast footprint in Europe. MTG's Viasat
Broadcasting is the largest free-to-air and satellite premium pay-TV operator in
Scandinavia and the Baltics, and also operates channels in the Czech Republic,
Russia, Hungary, Slovenia and the Balkans.  Viasat channels are broadcast in a
total of 26 countries and reach 100 million people. MTG is also the biggest
shareholder in Russia's largest independent television network (CTC Media -
NASDAQ: CTCM), and the number one commercial radio operator in the Nordic and
Baltic regions.

Modern Times Group MTG AB class A and B shares are listed on the Nordic Stock
Exchange Large Cap market (‘MTGA' and ‘MTGB').