Rezidor and Paulaner extend cooperation in Russia & CIS
The Rezidor Hotel Group and the largest Bavarian brewery Paulaner extend their
cooperation in Russia & CIS: Both companies signed an agreement to include
microbreweries and adjacent restaurants under the brand “Paulaner Bräuhaus” to
suitable new Radisson and Park Inn hotels in Russia & CIS.
Rezidor already manages a “Paulaner Bräuhaus” at the Park Inn Pulkovskaya in St.
Petersburg - the biggest Paulaner outlet in Europe and recently awarded as best
hotel restaurant in town by “Time Out Magazine”.
“The Paulaner Bräuhaus microbrewery restaurant concept is known worldwide and
has proven itself internationally in various locations”, comments Marko Hytonen,
Vice President Future Openings and Corporate F&B of The Rezidor Hotel Group.
“The large success of the Paulaner Bräuhaus in St. Petersburg shows that the
brand is highly popular and well appreciated in Russia. In a very short time, we
have already secured four more sites for Paulaner microbrewery restaurants in
Russia.”
“Russia is a very important and promising market for our Paulaner Bräuhaus
concept and in The Rezidor Hotel Group we found an extremely capable and highly
appreciated partner”, says Jürgen Schenk, Head Brewmaster of Paulaner Bräuhaus
Consult.
“Paulaner Bräuhaus” combines Bavarian traditions and gastronomic experiences
with a modern and contemporary pulse - it offers a unique mixture of restaurant
with classic Bavarian dishes, bar, event location, beer garden and microbrewery.
The famous Paulaner “Weißbier” (wheat beer) and other specialities are brewed in
front of the guests: always fresh, unfiltered, naturally cloudy - and of course
according to the since 1516 existing German “Reinheitsgebot” (purity law) which
allows no other ingredients than yeast, malt, hops and water. Important success
factors are furthermore the ambiance with wooden furniture and walls as well as
the entertainment with an original Munich touch.
The Rezidor Hotel Group is among the first international hotel groups with an
extensive development on the Russian and CIS market. Today, the company has 23
hotels in operation and under development in this emerging region - among them
prestigious properties such as the Radisson SAS Royal Hotel, the Park Inn
Pulkovskaya and the Park Inn Pribaltiyskaya (all three in St. Petersburg), the
Radisson SAS Slavyanskaya Hotel in Moscow, and the Radisson SAS Hotel in Kiev.
For further information, please contact:
The Rezidor Hotel Group
Investor relations: Christiane Reiter, +49 172 454 9970,
christiane.reiter@rezidor.com
Media relations Scandinavia: Kristina Windset, +46 70 590 86 38,
kristina.windset@rezidor.com
The Rezidor Hotel Group is one of the fastest growing hotel companies in the
world. The group features a portfolio of 288 hotels in operation and under
development with more than 59,800 rooms in 47 countries.
Rezidor operates the brands Radisson SAS Hotels & Resorts, Regent International
Hotels, Park Inn and Country Inns & Suites in Europe, Middle East and Africa,
along with the goldpoints plusSM loyalty programme for frequent hotel guests.
Rezidor has signed a worldwide license agreement with the Italian fashion house
Missoni, in order to develop and operate a lifestyle hotel brand of the same
name: Hotel Missoni.
In November 2006, Rezidor was listed on the Stockholm Stock Exchange. With 35%,
Carlson Companies is currently the main shareholder.
The Corporate Office of the Rezidor Hotel Group is based in Brussels, Belgium.
For more information on Rezidor, visit www.Rezidor.com.
