Björn Borg AB Interim report for the first quarter January - March 2007

Björn Borg AB Interim report for the first quarter January - March 2007

January 1 - March 31, 2007
• Brand sales increased by 75 percent to SEK 513 million (293).
• The Group's net sales rose by 60 percent to SEK 118.7 million (74.2).
• Operating profit rose by 109 percent to SEK 31.4 million (15.1).
• Profit after tax increased by 108 percent to SEK 22.6 million (10.9).
• Earnings per share increased by 102 percent to SEK 3.84 (1.89). Calculated
after the share split in April 2007, earnings per share amounted to SEK 0.96
(0.47).
• The gross profit margin amounted to 50.4 percent (48.3).

Important events
• Two new concept stores were opened: one Group-owned store in Sweden and one
franchise store in the Netherlands.
• On February 21, 2007 the Company completed a new share issue that generated
proceeds of approximately SEK 100 million.
• New operational goals and financial targets have been established by the Board
of Directors.
• The Company completed a 4-for-1 share split on April 27, 2007.
• Björn Borg AB was listed on May 7, 2007 on the Stockholm Stock Exchange's
Nordic Mid Cap list.
• The Parent Company changed its name from Worldwide Brand Management AB to
Björn Borg AB.

Comments from the President
“The expectations Björn Borg faces are high - from ourselves and from the
capital market - and I am proud that we continue to produce such fine results.
The quarter shows that we are growing strongly in our more established markets,
and we are also beginning to gain a foothold in our newer markets, England and
Germany, with a number of new retailers expected by autumn,” says Nils Vinberg,
President of Björn Borg.

Upcoming information dates
Interim report January-June 2007 will be released on August 16, 2007
Interim report January-September 2007 will be released on November 15, 2007
Year-end report 2007 will be released on February 13, 2008

For further information, please contact:
Nils Vinberg, President and CEO
Tel: +46 8 506 33 700 or +46 708 631101
nils.vinberg@bjornborg.net

Björn Borg AB
Box 15 415
SE-104 65 Stockholm, Sweden
www.bjornborg.net