Björn Borg AB Interim report for the first quarter January - March 2007 January 1 - March 31, 2007 • Brand sales increased by 75 percent to SEK 513 million (293). • The Group's net sales rose by 60 percent to SEK 118.7 million (74.2). • Operating profit rose by 109 percent to SEK 31.4 million (15.1). • Profit after tax increased by 108 percent to SEK 22.6 million (10.9). • Earnings per share increased by 102 percent to SEK 3.84 (1.89). Calculated after the share split in April 2007, earnings per share amounted to SEK 0.96 (0.47). • The gross profit margin amounted to 50.4 percent (48.3). Important events • Two new concept stores were opened: one Group-owned store in Sweden and one franchise store in the Netherlands. • On February 21, 2007 the Company completed a new share issue that generated proceeds of approximately SEK 100 million. • New operational goals and financial targets have been established by the Board of Directors. • The Company completed a 4-for-1 share split on April 27, 2007. • Björn Borg AB was listed on May 7, 2007 on the Stockholm Stock Exchange's Nordic Mid Cap list. • The Parent Company changed its name from Worldwide Brand Management AB to Björn Borg AB. Comments from the President “The expectations Björn Borg faces are high - from ourselves and from the capital market - and I am proud that we continue to produce such fine results. The quarter shows that we are growing strongly in our more established markets, and we are also beginning to gain a foothold in our newer markets, England and Germany, with a number of new retailers expected by autumn,” says Nils Vinberg, President of Björn Borg. Upcoming information dates Interim report January-June 2007 will be released on August 16, 2007 Interim report January-September 2007 will be released on November 15, 2007 Year-end report 2007 will be released on February 13, 2008 For further information, please contact: Nils Vinberg, President and CEO Tel: +46 8 506 33 700 or +46 708 631101 nils.vinberg@bjornborg.net Björn Borg AB Box 15 415 SE-104 65 Stockholm, Sweden www.bjornborg.net
Björn Borg AB Interim report for the first quarter January - March 2007
| Source: Björn Borg AB