H&M GROUP SALES DEVELOPMENT IN APRIL


H&M GROUP SALES DEVELOPMENT IN APRIL

In the month of April 2007, sales in local currencies including VAT increased by
21 per cent compared to April previous year.
Sales increase per month in per cent excluding currency rate changes:

            2003/04  2004/05  2005/06  2006/07
December     11       13       14(4)    16(5)
January      14       5        15(5)    16(5)
February     13       6        11(2)    15(5)
March        7        20       0(-8)    29(17)
April        13       15       9(1)     21(8)
May          7        18       13(5)     
June         15       18       9(1)     
July         14       12       11(2)    
August       15       17       15(5)    
September    10       7        9(0)     
October      9        10       12(3)    
November     24       11       11(2)    
Whole year   12       13       11(2)    


The figure in parenthesis represents the sales development in comparable stores.
A store is comparable if it has been open and has had an unchanged sales area
for at least a financial year. H&M's financial year extends from 1 December to
30 November.

The number of stores amounted to 1,407 on 30 April 2007 versus 1,239 on 30 April
2006.

Sales development in the month of May will be published together with the
Half-Year Report on Wednesday 20 June 2007 at 8.00 CET.

Rolf Eriksen, Managing Director



Contact person:
Nils Vinge, Head of Investor Relations +46-8-796 5250

Press pictures and background information for editorial use can be down loaded
from www.hm.com 

H & M Hennes & Mauritz AB (H&M) was established in Sweden in 1947. The company's
business concept is to offer fashion and quality at the best price. H&M is
quoted on the Stockholm Stock Exchange. Today there are around 1,400 H&M stores
in 28 countries. H&M has more than 60,000 employees and achieved sales including
VAT in 2006 of SEK 80,081 million. H&M has a wide product range that is divided
into a number of different concepts for women, men, teenagers, children and
cosmetics. The company's clothing collections are created by its own designers,
pattern makers and buyers. For further information visit www.hm.com.

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