NEW YORK, May 17, 2007 (PRIME NEWSWIRE) -- The Wall Street Journal today announced that it's continuing to deliver on the promise of the redesigned Journal to better serve customers and reduce printing and delivery costs.
The Journal will now print nearly 8,000 copies of its Monday through Saturday editions in Albuquerque, N.M., to better serve customers in New Mexico-based markets including, Albuquerque, Santa Fe and Roswell. The copies were previously printed in the Journal's Denver and Dallas facilities and shipped via air freight to these markets.
In February, the Journal announced it would print its Weekend Edition at the Maui News printing facility to better serve its customers in the Hawaiian Islands. This was the first contract deal that was negotiated.
The ability to print The Wall Street Journal in New Mexico and Hawaii was made possible by the conversion to a new product size this past January, as part of the redesigned Journal. The new Journal's 48-inch web-width from the previous 60-inch web-width allows the use of other printing facilities to lower distribution costs and to improve customer delivery service.
"Having the ability to print locally ensures a more timely delivery of the Journal six days a week," said Larry Hoffman, vice president of production for The Wall Street Journal. "We are providing better customer service in these markets, while reducing our delivery and production costs."
The Journal is currently printed in 17 of its own printing plants across the U.S. and two contract plants, including the new addition of the Albuquerque printing plant. The first contract plant in Hawaii, which prints the Journal's Weekend Edition, was announced in February.
The redesigned Journal with the reformatted size launched nationwide on Jan. 2, 2007. The new Journal reflects today's consumer desire for an easier-to-use newspaper that adds value as readers get news from multiple sources and channels. A cornerstone of the new Journal is an increased focus on interpretation, insight and ideas -- more of what the news means, not just what happened. Other changes included new content features, innovative newspaper navigation, and better print-online alignment.
About The Wall Street Journal
The Wall Street Journal, the flagship publication of Dow Jones & Company (NYSE:DJ) (www.dowjones.com), is the world's leading business publication. Founded in 1889, The Wall Street Journal has a print and online circulation of nearly 2.1 million, reaching the nation's top business and political leaders, as well as investors across the country. Holding 33 Pulitzer Prizes for outstanding journalism, The Wall Street Journal provides readers with trusted information and knowledge to make better decisions. The Wall Street Journal print franchise has more than 600 journalists world-wide, part of the Dow Jones network of nearly 1,800 business and financial news staff. Other publications that are part of The Wall Street Journal franchise, with total circulation of 2.6 million, include The Wall Street Journal Asia, The Wall Street Journal Europe and The Wall Street Journal Online at WSJ.com, the largest paid subscription news site on the Web. In 2007, the Journal was ranked No. 1 in BtoB's Media Power 50 for the eighth consecutive year.
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