SmallCap Sentinel: The Cold Hard Truth of Beverage Merchandising


IRVINE, Calif., May 18, 2007 (PRIME NEWSWIRE) -- "It's not often that cold sales reports are welcomed by management," stated SmallCap Sentinel analyst D.R. Clark. "But in the case of provoking instant beverage sales and the simultaneous introduction of a product line to consumers, that appears to be the case.

"Sweet Success Enterprises, Inc. (OTCBB:SWTS), which produces a line of healthy-lifestyle beverages, just announced what the company calls 'explosive results' with their six-foot cooler program at the Southwest's largest grocery chain H-E-B Grocery. The sales will lead to expansion to all of the H-E-B Healthy Living Stores.

"By giving potential consumers chilled, ready-to-drink options in their merchandising effort Sweet Success appears to have effectively found both a sales portal and advertising vehicle," Clark stated.

A comprehensive report focusing on beverage maker Sweet Success Enterprises, and of interest to investors in Hansen Natural Corporation (Nasdaq:HANS), Jones Soda Company (Nasdaq:JSDA) and Coca-Cola (NYSE:KO) has been published by financial courier StockUpTicks.com and is available free of charge to the general public.

To view the report in its entirety, please visit:

http://stockupticks.com/profiles/5-2-07.html

San Antonio-based Sweet Success Enterprises, Inc. acquired Nestle's original Sweet Success(tm) brand in 2002 and has re-launched a product line to tap into the rapidly growing demand for convenient and nutritious functional beverages. Its line of Fuel for Health(tm) all-natural beverages is available in a growing number of stores and includes select ingredients to satiate, boost energy and immunity and enhance a healthy lifestyle. See the Company's web site at http://www.sweetsuccess.com for more information on the products and to order online.

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These statements have not been evaluated by the FDA. Sweet Success products are not intended to diagnose, treat, cure or prevent disease.

Statements herein contain forward-looking statements and are subject to significant risks and uncertainties that affecting results. SmallCap Sentinel/StockUpTicks.com are properties of Market Pathways Financial Relations Inc. (MP). MP provides no assurance as to the subject company's plans or ability to effect proposed actions and cannot project capabilities, intent, resources, or experience.

All information contained herein is based upon sources believed to be reliable but no representation is made as to accuracy or completeness. This report is neither a solicitation to buy nor an offer to sell securities but is rather a paid advertisement provided for information purposes only and should not be used as the basis for any investment decision. MP is not an investment advisor and this report is not investment advice. MP has been paid thirty thousand dollars by Sweet Success for preparation and distribution of this report and other advertising services over a ninety day period. This constitutes a conflict of interest as to MP's ability to remain objective in its communication regarding the subject company.



            

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