SAN ANTONIO, May 21, 2007 (PRIME NEWSWIRE) -- Sweet Success Enterprises (OTCBB:SWTS), the maker of a line of innovative and delicious healthy-lifestyle beverages, announced that the company's revolutionary GlucaSafe(r) -- a functional health beverage -- developed to maintain healthy glucose levels -- was a sponsor of two diabetes events over the weekend in Atlanta, Georgia and Austin, Texas.
In Atlanta, Sweet Success(r) sponsored the Juvenile Diabetes Research Foundation (JDRF) 2007 Sugar Show held Sunday May 20th at Six Flags Over Georgia. The Juvenile Diabetes Research Foundation International is the world's largest charitable financial supporter and advocate of type 1 diabetes research. JDRF provided more than $123 million to diabetes research in 2006 alone. Tom Shuman, Senior Vice President of Sales & Marketing for Sweet Success says, "I was truly excited by the comments of the children about this innovative drink. I have sampled GlucaSafe to thousands of adults, but this was my first opportunity to sample children who almost universally approved of the beverage."
Outside of Austin, Texas, the company successfully promoted GlucaSafe to hundreds of Tour De Cure bicycle riders, a number of which were diabetic. Ben Gallagher, Brand Manager of Sweet Success says, "We felt that almost 100% of the samplers enjoyed the taste of the beverage and its functionality. Most people said it's about time someone came out with a real, refreshing beverage like GlucaSafe."
The company's principal marketing plan is to sponsor regional events for the American Diabetes Association (ADA) and other diabetes organizations in various communities and metropolitan areas throughout the U.S. These events would include the New England Classic July 14th, Louisville, Kentucky August 25th, De Moines, Iowa September 1st and Phoenix, Arizona June 7th.
Product statements have not been evaluated by the FDA. The products are not intended to diagnose, treat, cure or prevent disease.
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