Telelogic Introduces Comprehensive Solution for Market-Driven Product Management

Telelogic Introduces Comprehensive Solution for Market-Driven Product Management

New Telelogic Focal Point Focus on Product Management Provides Support for
Product Management Best Practices

MALMÖ, Sweden and IRVINE, California - May 21, 2007 - Telelogic (Nordic
Exchange/MidCap/TLOG) today announced the availability of a new Web-based
product management solution for product managers. Based on best practices and
existing product management frameworks, Telelogic Focal Point™ Focus on Product
Management provides visualization, prioritization, analysis and planning
capabilities to help product development organizations increase the success of
their product lines.   

“Increasing the value and fit of products to customer and market needs has been
identified by many organizations as one of the top drivers for profitable
growth,” says Jim Brown Aberdeen Group.  “To understand what is valued by the
market, product managers need to collect information from a number of inputs,
such as customer feedback, sales and marketing ideas, and competitive
intelligence. With the centralization of this information, analytics and
visualization of customer value can speed up the pace and accuracy of product
delivery by eliminating the emotion, guesswork, and rework often associated with
uninformed scope and planning decisions.”

Focal Point Focus on Product Management provides a solution that helps support
market-driven product lifecycle management through: 

- Automated idea capture - product managers can capture ideas and product
requirements from internal stakeholders and customers through e-mail routing and
Web-based capture and analysis tools, simplifying reporting and decision-making.


- Value-based selection - helps product managers understand customer value when
making decisions about products, making it possible to maximize value and
minimize costs in new products.  

- Best practices support - allows product managers to leverage their investment
in best practices for key product management activities and provides the ability
to tailor the configuration to support their own processes.  

“Successful product managers know the value that comes from involving the voice
of the customer early in the process,” says Ingemar Ljungdahl, chief technology
officer at Telelogic. “Focal Point Focus on Product Management helps product
managers automate many of their tactical tasks and gives them visibility into
how to build products for valuable markets and get them to market quickly.” 

“Since introducing Focal Point at Enea, we've seen a significant improvement in
product management,” says Karl-Gustav Niska, VP Product Management, ENEA.  “We
have an overview of our customers' priorities, which is communicated and
understood throughout the organization.  As a result, we're able to develop our
products with the right content - on time and at a lower cost than before.”  

Telelogic Focal Point Focus on Product Management is available in May, 2007.


About Telelogic
Telelogic is the leading global provider of software solutions for Enterprise
Lifecycle Management (ELM). Award-winning Telelogic software helps customers
design, develop, and deliver the world's most advanced and innovative products,
systems, and software more efficiently by aligning and optimizing development
lifecycles and business processes with business objectives and customer needs.
Telelogic helps customers improve quality and predictability while reducing
time-to-market and overall costs. Headquartered in Malmö, Sweden with U.S
headquarters in Irvine, California, Telelogic conducts business in more than 40
countries. More than one third of the Fortune Global 500 companies use Telelogic
software including marketing-leading aero/defense, automotive, financial
services, software/electronic and telecommunications companies and governments
worldwide. For more information, see www.telelogic.com. 

PR contacts:
Holly L. Barnett, APR 	
Senior Director Public Relations
+1 (949) 885 2490

Steve Fitchett
Director PR EMEA & Asia/Pacific
+44 (1865) 784285

Corporate Communications contact:
Catharina Paulcén
EVP Corporate Communications
Tfn: 040-174730