SHANGHAI, China, May 22, 2007 (PRIME NEWSWIRE) -- i-level Media Group Inc. (OTCBB:ILVL) announced today that it has signed a formal, long-term content sourcing agreement with CedricM Video, which will provide taxi passengers in Shanghai with regular highlights of the city's social, celebrity, and fashion scenes.
CedricM Video is one of China's leading corporate video production houses, specialized in covering high-end PR and marketing events for major international brands. Consistently present at Shanghai's top openings, nightlife and fashion events, the CedricM team captures dazzling footage of the city's vibrant social scene. Today's agreement will see CedricM produce exciting highlight reels from this footage for the exclusive consumption of viewers on i-level's Mobile Media Network. i-level and CedricM have been working in co-operation for several months and viewer response to the stylish video content has been consistently positive.
Aidan Sullivan, i-level's President and CEO, commented on the new agreement, saying, "We're very pleased to be able to secure a steady stream of exclusive content from CedricM to offer passengers in i-level equipped taxis. The video programming they produce is exciting, visually stimulating, and has strong appeal for the new, urban Chinese consumer who wants to be a part of the action."
Cedric Marginedes, Managing Director of CedricM Video, expressed his enthusiasm for the agreement, explaining "We're glad to share our unique view on this exciting city directly with the people of Shanghai via i-level's digital media network. i-level's taxi-based media reaches a very desirable audience of the city's up-and-coming elite and we're eager to connect with them."
About i-level: i-level Media Group Inc. (www.i-levelmedia.com) is an emerging media company delivering powerful digital media solutions for out-of-home advertising in China. The company owns and operates one of the largest digital in-taxi advertising networks in existence and also licenses its technology and expertise to third parties seeking mobile digital media solutions. i-level's proprietary technological platform, consisting of high-quality LCD displays mounted inside the passenger compartments of taxis, provides a consistent, reliable and high-impact channel for reaching consumers on the go. Through exclusive distribution agreements with China's leading taxi operators, i-level puts advertisers' messages in front of a highly sought-after audience, in a captive and intimate setting.
About CedricM: CedricM Video (www.cedricm.com) is a full-service video production house catering to all types of corporate video production needs for companies in China.
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