Protocall Reports 32 Percent Increase in First Quarter Revenue

Company Anticipates Strong Performance From Growing Customer Base


COMMACK, N.Y., May 23, 2007 (PRIME NEWSWIRE) -- Protocall Technologies Incorporated (OTCBB:PCLI), a leading provider of DVD on-demand services for retailers and etailers, reported first quarter revenue of $257,356, which represents a 32% increase versus the year-earlier period. The increase in revenue was primarily derived from the company's TitleMatch Internet fulfillment services business.

"While the first quarter increase in revenue was modest, the results do not provide a complete picture of the opportunities ahead," commented Bruce Newman, CEO of Protocall. "Over the last several months, we have seen an extraordinary increase in market awareness of our TitleMatch service, which has already resulted in a number of new business agreements and other pending arrangements that we believe will have a significant impact on our market visibility and future revenue growth. In addition, our distribution agreement with Overstock.com, Inc. where we provide a full range of on-demand digital media products commences this month."

"Given the heightened interest in our technology and on-demand services from large retailers, Hollywood studios and our other business partners, we believe the TitleMatch service is at the forefront of the emerging DVD on-demand market. We intend to capitalize on it as quickly as possible," added Syd Dufton, President of Protocall and Protocall's wholly owned TitleMatch Entertainment subsidiary.

Protocall's TitleMatch service enables retailers to have 100 percent in-stock availability from a virtual inventory of movies, television episodes and software products, which are burned onto CD/DVD discs with full color packaging at a retailer's Internet distribution center and/or store locations after being purchased by consumers.

For online orders, consumers browse and select available titles from an etailer's website with orders produced at product distribution centers, store locations or by Protocall's Internet fulfillment services group. At retail stores, consumers can browse and select available products from multi-media touch-screen display terminals located on the sales floor. Orders are produced behind the counter at an order fulfillment station by store personnel in minutes.

Further detail regarding 2007 first quarter results is available on the Company's Form 10-QSB quarterly report, which is available on the U.S. Securities and Exchange website www.sec.gov.

About Protocall Technologies and TitleMatch Entertainment Group

Protocall Technologies Incorporated is the innovator of CD and DVD on-demand content distribution. The company's flagship TitleMatch(tm) DVD On-Demand service, which is marketed exclusively through Protocall's wholly owned TitleMatch Entertainment Group division, allows retailers to burn brand name CD and DVD products at their stores and website distribution centers. The company's proprietary systems enable retailers to reduce their reliance on costly physical inventory, expand their selection of products, eliminate shrinkage and out-of-stock situations, speed time to market for new products and improve their operating margins with minimal space requirements. Visit www.protocall.com for more information.

This news release along with other investor information about Protocall Technologies is available at http://www.agoracom.com/IR/Protocall. To receive future news releases or request further information about Protocall Technologies, please email PCLI@agoracom.com.

The information contained in this news release, other than historical information, consists of forward-looking statements that involve risks and uncertainties that could cause actual results to differ materially from those described in these statements. Forward-looking statements regarding the timing of developing, testing and releasing existing and new products, of marketing and selling them, of deriving revenues and profits from them, as well as the effects of those revenues and profits on the company's margins and financial position, are uncertain because many of the factors affecting the timing of those items are beyond the company's control.


            

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