BURLINGAME, Calif., May 23, 2007 (PRIME NEWSWIRE) -- Aspiring football stars have the chance to learn from the best. Now through June 11th, mobile entertainment pioneer Limbo 41414 and Cincinnati Bell Wireless are teaming up to offer a chance to win a scholarship to attend Chad Johnson's Youth Football Camp, hosted by the Cincinnati Bengals' star himself. The once-in-a-lifetime, three-day coaching experience includes more than 10 hours of expert instruction, a camp T-shirt and an autographed photo with Johnson.
Mobile users can enter simply by sending a text message with the word CHAD to 41414 or visiting www.41414.com to play online now. A total of four scholarships will be given away in Limbo Auctions. Each game will last one week. Players must be 13 years or older, however -- in this game only -- eligible individuals can choose to transfer the prize to a football player entering grades three through 10. Complete rules are available at www.41414.com.
In the past year, Cincinnati Bell Wireless has featured more than 10 exclusive Limbo Auctions for its subscribers, awarding lucky winners great prizes for ridiculously low prices including: a trip to Los Angeles to have lunch with Hilary Duff for $9.55, a Motorola RAZR and $100 of talk time for $.42, and a $500 gas card for $2.32. More than 13,000 subscribers have played in the games, submitting more than 300,000 bids.
The "Limbo Auction" is a fun, engaging text messaging-based game -- played via cell phone or online -- that integrates the components of both a sweepstakes and an auction. A Limbo Auction is distinct from any other experience in that the winner is the person making the lowest bid that no other player makes, not the highest bid. It encourages players to develop and employ bidding strategies and to stay highly engaged during each round as they receive comments and tips regarding their bids (e.g., "you're the lowest unique bid," "your bid is unique but not the lowest," etc.).
Since launching in January 2006, Limbo 41414 has rewarded more than 650 Limbo Auction winners, awarding more than $530,000 in prizes. Limbo 41414 winners have purchased luxury items including a Hummer H3 for $36.65, a Mini Cooper for $50.43, and a year's supply of gasoline and a plasma TV for $54.24 and $8.85, respectively. To learn more about Limbo 41414 and see all of the current live Limbo Auctions, visit www.41414.com.
About Limbo 41414
Limbo 41414 (www.41414.com) is defining a new category of web and mobile entertainment with its patent-pending interactive gameplay. Limbo 41414 brings consumers an engaging, community-driven gaming experience while delivering exposure to leading brands and media companies through branded prizes. The award-winning company is headquartered in Burlingame, California, Limbo 41414 is a private corporation backed by three of the world's top venture capital funds: Azure Capital Partners (www.azurecap.com), Draper Fisher Jurvetson (www.dfj.com), and New Enterprises Associates (www.nea.com).
Limbo 41414's engaging Limbo Auction game can be played online at www.41414.com and through all major U.S. mobile operators, including Alltel, Amp'd, Boost, Cincinnati Bell, Cingular, Dobson, Nextel, Sprint, T-Mobile, US Cellular, Verizon, and Virgin Mobile USA, in addition to Canadian giants Aliant Mobility, Bell Mobility, Fido, MTS Mobility, Rogers Wireless, SaskTel Mobility, TELUS Mobility, and Virgin Mobile Canada.
The Limbo 41414 logo is available at http://www.primezone.com/newsroom/prs/?pkgid=2744
About Cincinnati Bell
Cincinnati Bell Inc. (NYSE:CBB) is parent to one of the nation's most respected and best performing local exchange and wireless providers with a legacy of unparalleled customer service excellence. With headquarters in Cincinnati, Ohio, Cincinnati Bell provides a wide range of telecommunications products and services to residential and business customers in Ohio, Kentucky and Indiana. For more information, visit www.cincinnatibell.com.