KANSAS CITY, Mo., May 30, 2007 (PRIME NEWSWIRE) -- With a rich, 43-year history, Bernstein-Rein is an agency that is turning its face toward the future.
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"Bernstein-Rein has a great heritage as an independent agency brand," says Robert Bernstein, "but now we've built a powerful direct-response group, developed exciting new proprietary analytical tools that help every client understand their brand and their customer more deeply, and we've brought together some extraordinary talent. The agency is perfectly positioned for the future."
And Steve Bernstein will now lead the agency forward as president, becoming only the second president since the company was founded in 1964.
Steve Bernstein now officially leads all day-to-day activities for the eighth-largest independent advertising agency in the country, which has 351 associates. With this move, co-founder Robert Bernstein retains his titles of chairman and chief executive officer and co-founder Skip Rein remains as vice chairman.
Bernstein-Rein has not only experienced a lot of change recently, the agency has embraced it, according to Robert Bernstein. "With all of our new clients, new ways of articulating our expertise and renewed energy, Steve is perfectly suited to lead the company," Bernstein said. "It's exciting to watch him take us to the next level."
"Although clients and associates will benefit from this passing of the baton, what won't change are the values that Bob and Skip founded the agency on -- things like integrity, passion, innovation and community," said Steve.
Steve Bernstein has served in leadership positions at Bernstein-Rein since joining the agency on Jan. 1, 1992. Before that, it is often noted that he literally grew up in the advertising and marketing industry, having played a role in inspiring his father to create the McDonald's Happy Meal when he was just 10 years old.
Bernstein is a respected industry thought leader in areas such as agency management issues and emerging marketing trends. He lends his time and expertise to a number of nonprofit organizations, including the University of Missouri-Kansas City board of trustees, the national Camp Fire USA board of directors and the United Way of Greater Kansas City board of directors. He holds a Bachelor of Science degree in business and public administration from the University of Arizona, and MBA and JD degrees from the University of Missouri-Kansas City.
Bernstein-Rein understands that real enduring strength comes from being true to who you are. As an independent marketing communications agency rooted in the heartland, it's uniquely positioned to deliver that authenticity and connection to real consumers. Established in 1964, Bernstein-Rein continues to build some of the world's best-known brands, turn them into household names and inspire consumers to act. Go to www.bernsteinrein.com for a list of its clients and to see its award-winning work.
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