SAN ANTONIO, May 31, 2007 (PRIME NEWSWIRE) -- Sweet Success Enterprises (OTCBB:SWTS), the maker of a line of innovative and delicious healthy-lifestyle beverages, announced today that the company's revolutionary GlucaSafe(r), a functional health beverage developed to maintain healthy glucose levels, plans to be a sponsor of the American Diabetes Association Expo in several metropolitan areas including Los Angeles on June 16th, whose Hollywood stars give continuing exposure to the ADA cause. The Hollywood stars with diabetes include Halle Berry, Sharon Stone and Mary Tyler Moore.
GlucaSafe's sponsorship of ADA events include Phoenix, Arizona on June 7th at the 2007 Father of the Year Awards Dinner, Los Angeles, California on June 16th, Scientific Sessions in Chicago, Illinois on June 21st, Pittsburgh, Pennsylvania August 25th, New York City September 29th, Tampa, Florida October 6th, Minneapolis, Minnesota October 13th and Philadelphia, Pennsylvania November 17th.
"I plan to personally attend the Phoenix event, a dinner next Thursday evening that benefits the ADA. I plan to meet with Darlene Cain, the National Board of Directors Chair," says William Gallagher, Sweet Success, CEO. "Sweet Success(r) will continue to sponsor events which will help educate the diabetic and pre-diabetic population -- which is estimated at 70 million by the ADA, about the benefits of GlucaSafe. It's a huge market and we want to completely saturate it with GlucaSafe."
Sweet Success plans to support the ADA by exhibiting and sampling GlucaSafe, as well as providing consumers with product information, at various ADA Expo events across the country. A full list of ADA's planned events can be found at the ADA's website -- www.diabetes.org.
San Antonio-based Sweet Success Enterprises, Inc. acquired Nestle's original Sweet Success brand in 2002. Nestle's spent approximately $180,000,000 dollars developing the brand. The company has re-launched a product line to tap into the rapidly growing demand for convenient and nutritious functional beverages. Its line of Fuel for Health(tm) all-natural beverages is available in a growing number of stores and includes select ingredients to satiate, boost energy and immunity and enhance a healthy lifestyle. See the Company's web site at www.sweetsuccess.com for more information on the products and to order online.
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Product statements have not been evaluated by the FDA. The products are not intended to diagnose, treat, cure or prevent disease.
"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: This release includes forward-looking statements intended to qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. All statements which address actual results could differ materially from those expressed or implied in forward-looking statements. These statements are made on the basis of management's views and assumptions. As a result, there can be no assurance that management's expectations will necessarily come to pass. These forward-looking statements generally can be identified by phrases such as management "believes," "expects," "anticipates," "foresees," "forecasts," "estimates" or other words or phrases of similar import. Similarly, statements in this release that describe the Company's business strategy, outlook, objectives, plans, intentions or goals also are forward-looking statements. All such forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those in forward-looking statements. Management cautions that the ability to attract clients and generate business may be affected by a decline in the Company's financial ratings, the competitive environment, the Company's ability to raise sufficient capital to meet the collateral requirements associated with its current business and to fund the Company's continuing operations and changes in market conditions.