Swedish Match to deregister from SEC

Swedish Match to deregister from SEC

Swedish Match announced today that it intends to file on June 5, 2007 a Form 15F
with the US Securities and Exchange Commission (SEC) to deregister its shares
under the US Securities Exchange Act of 1934.  Swedish Match expects that the
deregistration will become effective 90 days after filing.  As a result of the
filing, Swedish Match's obligation to file certain reports and forms with the
SEC, including Forms 20-F and 6-K, will be immediately suspended.  In 2004, the
Company delisted its American Depository Shares (ADS) from the Nasdaq National
Market and cancelled its ADS facility.

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Swedish Match is a global Group of companies with a broad assortment of
market-leading brands in smokeless tobacco products, cigars, pipe tobacco and
lights products. The Group's global operations generated sales of 12,622 MSEK
for the twelve month period ending March 31, 2007. Swedish Match shares are
listed on Stockholmsbörsen (SWMA).

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Swedish Match AB (publ), SE-118 85 Stockholm
Visiting address: Rosenlundsgatan 36, Telephone: +46 8 658 02 00
Corporate Identity Number: 556015-0756
www.swedishmatch.com
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For further information, please contact:
Sven Hindrikes, President and Chief Executive Officer 
Office +46 8 658 02 82, Mobile +46 70 567 41 76
Lars Dahlgren, Chief Financial Officer
Office +46 8 658 04 41, Mobile +46 70 958 04 41
Bo Aulin, Senior Executive Advisor & Senior Vice President Corp. Communications
Office +46 8 658 03 64, Mobile +46 70 558 03 64
Emmett Harrison, Vice President, Investor Relations
Office +46 8 658 01 73, Mobile +46 70 938 01 73
Richard Flaherty, COO OTP, North America Division, US Investor Relations contact
Office +1 804 302 1774, Mobile +1 804 400 1774