PORTLAND, Ore., June 4, 2007 (PRIME NEWSWIRE) -- Finally, a trendy clothing line that caters to Hispanics is available by a click of the mouse. Specializing in fashion-forward denims at affordable prices at way below the usual designer fare, Fiorana has broken away from traditional styles to serve the Hispanic population. The chic apparel company announces its new E-commerce website: http://www.sexylatinwear.com.
Fine finishes, durable quality and attention to detail in every pair of jeans for both men and women are the bywords of Fiorana. You will not see these knockout jeans in the average retail store. You won't see yourself coming and going on the street in the copycat styles typical of the general marketplace. Found only on the website and through exclusive boutique specialty stores, these jeans are hot!
Fiorana, founded by Mike Braden and Juliana Ramirez in April 2006, researched and found that the US Hispanic population is some 42 million, according to HispanicBusiness.com. The average Hispanic woman owns more than 12 pairs of jeans. With those stats in mind, the two entrepreneurs gleaned that the market was ready and waiting for the popular Latin designer cut jean. The market had been limited to a few selected boutiques in the U.S. offering this all-the-rage style of designer jean to the vast Hispanic/American market.
The approximately 19 million Hispanic women between the ages of 15-40 in the U.S. have been curtailed from buying this type of designer jean. Supply and demand just didn't match up. So Fiorana, Inc. was born and after astute attention to quality and design has produced 20 different styles of both men and women's jeans.
Fiorana also manufactures women's stylish blouses, belts, and handbags. Medellin, Colombia, the textile capital of the world where many top designer jeans are made, is the birthplace of Fiorana apparel. Top designer jeans retail at $250 - $350 a pair, but Fiorana offers the same top notch jean at more affordable prices.
Mike Braden, President, Fiorana, Inc., said, "When we show our jeans to a Latina living in the United States the first thing they say is, 'Where can I buy these?' I have received this feedback from 100% of the Hispanic women I've shown the jeans to. We expect to make a difference in the U.S. market as far as providing the Hispanic community an opportunity to wear the apparel that was made for them."
National Sales Director Todd Auerbach said, "We pride ourselves with knowing the needs of the American Hispanic fashion trends. Our designer travels the U.S. market and we are always one step ahead of the constantly changing fashion trends."