"RunAround Mom," "Tech-Confused Dad," "Digital Grandparent," "Biz Fast
Tracker" and "Born Digital": Experts Offer Technology Advice for People
Just Like Them
Site Offers Information About Digital Cameras, Camcorders, Computers,
Printing, Going Wireless, Portable Music Players, Mobile Phones and
Home Theaters / HDTVs
WOODBURY, N.Y., June 4, 2007 (PRIME NEWSWIRE) --
Demystifying Digital, the successful print series dedicated to helping consumers make sense of today's technology, today announced its Web counterpart DemystifyingDigital.com. The site is dedicated to helping people understand the intricacies of technology using basic language, enabling them to make informed purchasing decisions, easily put their new technology to use and learn useful and fun tips for getting the most out of their recent technology investments.
DemystifyingDigital.com offers an easy-to-read, pop-up glossary of terms, which helps people understand articles as they read them. The site also provides a section of "New and Easy" product recommendations based on ease of use; as well as a "Before You Shop" section, providing information that people should know and questions they should ask, before they buy.
"Technology is reaching a pervasive tipping point in today's society. With prices of most technology products dropping every day, the difference between technology "haves" and "have-nots," in many instances, is less about cost and more about know-how," said Jerry Grossman, editorial director for DemystifyingDigital.com. "Our target for DemystifyingDigital.com are people who are smart, enthusiastic and ready to buy, but may not know the questions to ask or how to get the most from their technology once the purchase is made."
In addition to product-specific information, DemystifyingDigital.com features five peer group writers who offer their expertise specifically for people just like them. They include "RunAround Moms," "Tech-Confused Dads," "Digital Grandparents," "Biz Fast-Trackers" and "Born Digitals." The writer in each demographic group posts information about features that are important to consider when making a technology purchase, products they have found useful and projects they have been working on.
For example, DemystifyingDigital.com's "RunAround Mom" might talk about finding a cell phone that keeps track of her young son, while the "Digital Grandparent" might offer insight about building a photo book for her 30th anniversary cruise. The "Tech-Confused Dad" may take digital pictures at his son's soccer game and offer them in slideshow format during post-game celebrations. These technology projects are incredibly easy to undertake -- but most people do not even realize that these options are available to them.
DemystifyingDigital.com offers people help with technology in the following categories:
* Taking Pictures: Digital Point & Shoot Cameras, Digital SLRs and Camcorders * Computers: Desktops, Laptops, Software and Storage * Mobile Phones: Cell Phones and Smart Phones * Going Wireless: Wireless Routers * Where And How To Print: Home Printers (photo, document and multi-function printers) * Portable Music Players: MP3 Players * Home Theaters: Televisions, Home Audio / Video and Gaming
"While 'being digital' has added significant value to many people's lives, a vast majority of others are overwhelmed or simply do not know how to get started," said Grossman. "Our experts have created a site that helps people incorporate technology as an enhancement to their lives, in a way that makes their recreation, jobs, entertaining and parenting more enjoyable, effective and rewarding."
About DemystifyingDigital.com
DemystifyingDigital.com is the Web component to the successful Demystifying Digital print series. The site, which is dedicated to "making sense of today's technology," strives to help people understand the intricacies of the digital world in easy-to-understand language. The site is launched in conjunction with the Demystifying Digital Summer Photo Guide, which appeared in 1.4 million copies of USA Today on May 25.