SAN ANTONIO, June 5, 2007 (PRIME NEWSWIRE) -- Sweet Success Enterprises (OTCBB:SWTS) announced today that it has entered into an agreement with movie producer, Richard Garcia, to establish Sweet Success Productions. Garcia will create an Internet-based show or "VLOG" to be distributed weekly on the popular YouTube.com web site, and other internet sites.
Garcia's credits include his work on Miami Heat, Masters of the Universe and Superman IV. The medical-themed VLOG will be hosted by a respected female physician who will shine light on diabetes and other health related problems and will be available in both English and Spanish. Potential distribution could exceed 40 million viewers for the weekly show. Recent Neilson/net rating indicated that 45 million people spent 41 minutes a day at YouTube. In addition, Sweet Success Productions plans to produce infomercials and other promotional videos to advertise its GlucaSafe(r) product as well as its other healthy-for-you beverages.
"This is one of the most important events in the company's history," said William Gallagher, CEO of Sweet Success Enterprises. "To be able to begin working with Mr. Garcia to develop this production capability will help to bring our products to the attention of millions of people who might not see them otherwise." In addition to Garcia's motion picture success, he also supervised and performed executive producer rolls in motion picture soundtrack recordings including Lonely in America, Rappin', Thunder Alley, White Nights and Beat Street.
The company believes that Sweet Success Productions is going to be a powerful vehicle for promoting its GlucaSafe(r) product to diabetic and others with hypertension and cholesterol problems in world markets. 25% of the U.S. population alone has diabetes or is pre-diabetic. In 2005 alone, 1.5 million new cases of diabetes were diagnosed in people aged 20 years or older. A report issued last Thursday by Medco Health Solutions concluded that total spending on diabetes drugs could increase by 70% in 2009. The report also stated that only medication for cholesterol surpassed diabetes.
The Sweet Success Enterprises Inc. logo is available at http://www.primenewswire.com/newsroom/prs/?pkgid=3428
Product statements have not been evaluated by the FDA. The products are not intended to diagnose, treat, cure or prevent disease.
"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: This release includes forward-looking statements intended to qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. All statements which address actual results could differ materially from those expressed or implied in forward-looking statements. These statements are made on the basis of management's views and assumptions. As a result, there can be no assurance that management's expectations will necessarily come to pass. These forward-looking statements generally can be identified by phrases such as management "believes," "expects," "anticipates," "foresees," "forecasts," "estimates" or other words or phrases of similar import. Similarly, statements in this release that describe the Company's business strategy, outlook, objectives, plans, intentions or goals also are forward-looking statements. All such forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those in forward-looking statements. Management cautions that the ability to attract clients and generate business may be affected by a decline in the Company's financial ratings, the competitive environment, the Company's ability to raise sufficient capital to meet the collateral requirements associated with its current business and to fund the Company's continuing operations and changes in market conditions.