NEW YORK, June 6, 2007 (PRIME NEWSWIRE) -- CyberFund, Inc. (OTCBB:CYFD) announced today that Lawrence Alexander, formerly a director at O2 where he was responsible, amongst other things, for bringing the first Blackberrys to the United Kingdom and driving mobile data usage and, latterly, became CEO of mobile handset manufacturer Emblaze, has joined the Board of Directors of ROK Entertainment Group, Ltd. of London, UK. CyberFund and ROK have previously announced their Share Exchange Agreement pursuant to which ROK will become a U.S. publicly-traded company.
Formed in 2003, ROK Entertainment Group currently employs 150 staff worldwide and has, to date, been privately financed. ROK has filed more than 40 patent applications for a suite of mobile technologies it has developed ranging from unicast mobile TV streamed over 2.5G, 3G and Wi-Fi networks through to content-loaded memory cards and mobile VoIP and content applications.
Jonathan Kendrick, Chairman and founder of ROK Entertainment Group reports, "Laurence is a highly respected player in the mobile industry with a proven track record of success through his leadership, vision and insight. He will bring renewed dynamism and focus to the already rapid deployment of our mobile technologies worldwide."
ROK is in the midst of its plans to deploy more than 30 on-demand mobile TV services streamed over existing mobile networks with selected operators worldwide by the end of this year and, as part of this on-going roll-out, recently announced the launch of its mass-market mobile TV services with Telenor in Pakistan and with AIS in Thailand.
"I've been amazed and impressed at all that Jonathan and the team at ROK has achieved over the past three or four years and I'm delighted to be joining the company at this exciting time," said Mr. Alexander. "We'll be looking to consolidate our position as a world leader in the provision of mobile entertainment services and applications through partnerships with handset manufacturers and mobile operators around the world."
ROK aims to secure significant chunks of the mobile TV market worldwide - an industry forecast to grow into a multi-billion dollar business - as well as the mobile content market through its ROK Media Store initiative.